U-NEXT Japan to use Interra’s Baton QC solution for Video on Demand

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Japan's U-NEXT, a large provider of video, movie and animated content, has selected Interra’s Baton product for file-based content verification. The use of Baton will help U-NEXT ensure media quality throughout the content lifecycle.

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Baton is emerging as the preferred tool for major VOD players globally because it ensures consistency across multiple delivery formats” commented Ashish Basu, VP of Global Business Development, Interra Systems

Interra Systems, Inc., based in Cupertino, CA, today announced that U-NEXT, one of Japan’s largest providers of video, movie and animated content, has selected Interra’s BatonTM product for file-based content verification. The challenge of content quality has deterred many providers from offering premium content. With Interra’s Baton file-based QC solution, U-NEXT will enable customers to enjoy premium content while protecting revenue streams and expanding their business. Interra will be demonstrating the latest version of Baton at the National Association of Broadcasters Show, 13-16 April, on booth SU 7105.

In a prepared statement the Head of Media Processing Technology Division at U-NEXT said, “U-NEXT delivers the best VOD content to Japanese customers across any screen they choose: television, smartphone, tablet and computer. As the industry shifts towards an electronic delivery model, we needed a way to QC the large variety of content we receive at U-NEXT. Interra’s Baton software allows us to verify the quality of our content, maintain consistency across our various delivery platforms and ensure that we are sending quality content for play-out. Baton will become an integral part of our workflow.”

“Our Baton solution is used by some of the largest VOD players to verify content across multiple stages in their file based workflows. Baton is emerging as the preferred tool for major VOD players globally because it ensures consistency across multiple delivery formats. We hope our Baton solution will help U-NEXT deliver better a customer experience in the Japanese market,” commented Ashish Basu, Vice President of Sales and Business Development at Interra Systems.

Baton is a multi-platform, automated content verification system for file-based SD, HD, and mixed workflows. Supporting wide range of codecs and media containers, Baton ensures quality control of media content before playout. Baton is highly flexible and can be quickly scaled for large facilities or high volume of content. As a hardware and O/S independent solution Baton can be easily integrated into a facility’s existing infrastructure.
To make an appointment for a Baton demonstration at NAB, please visit http://www.interrasystems.com/registration_nab15.php.

About U-NEXT
U-NEXT is Japan’s largest provider of Video On Demand services with a lineup of more than 80,000 titles and very modern broadband communication infrastructure. With a corporate motto of “Move and enjoy more freely” U-NEXT is committed to provide high-end entertainment environment through the internet. Users can enjoy the latest titles at pay per view and unlimited numbers of recent and old titles for a fixed fee. U-NEXT provides a wide range of content packages - from foreign cinema to Japanese cinema, TV drama, animation, kids, documentary and much more.

About Interra Systems
Interra Systems provides software and services for the digital media industry. The company’s solutions include Baton, an automated verification system that ensures media content readiness, Vega, a family of audio/video analyzers that accelerate media product development and Orion, a real-time content monitoring solution. Interra Systems is headquartered in Cupertino, CA. For more information, please visit http://www.interrasystems.com.

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Anne Hohenberger
@InterraSystems
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