Skyword Expands Offerings to Help Brands Amplify Original Stories Across Social Channels

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Company Launches Paid Social Amplification Capabilities to Accelerate Audience Growth

Not all brands have time to allow traffic to grow organically, however. Some need immediate, broad reach.- Tom Gerace, Founder and CEO, Skyword

Skyword, leading content marketing technology and services company, announced today that it will extend its paid amplification capabilities on social media. With this added service, Skyword will help its clients increase the impact of original storytelling through targeted paid amplification opportunities on Facebook, Twitter, and LinkedIn.

Skyword helps major brands build meaningful connections with customers through the stories they create, publish, and distribute on the web. Paid social amplification is a new capability that Skyword will integrate into its overall strategic and editorial services, along with its paid content discovery offering through content discovery services such as Outbrain. As an integral part of clients’ content marketing strategies, paid social amplification provides precise targeting to accelerate audience growth on owned properties and nurture existing relationships through strategic content delivery. This powerful tool provides brands with fast traction when they need it most.

“Our clients tell extraordinary stories, and those stories have driven nearly 1 billion organic visits to their owned properties,” said Tom Gerace, founder and CEO of Skyword. “Not all brands have time to allow traffic to grow organically, however. Some need immediate, broad reach. We are proud to augment our industry-leading content creation offerings with the technology, services, and partnerships that ensure our clients’ stories are found and shared far and wide. Through paid social amplification, we now can create and manage paid social strategies for brands that expand the reach of their stories socially and accelerate their owned audience growth.”

Marketers need to consider how and when to reach their customers when designing storytelling experiences that will reach new audiences, build trust, and inspire action. Skyword provides brands the ability to tell original stories using nearly any medium, including photography, videos, articles, slideshows, and infographics. The company also recently launched its global program, which gives brands access to content creators around the world and platform access in multiple languages, including English, UK English, Spanish, Portuguese, French, German, and Russian. Its broad story-creation capabilities and platform allow brands to tell the kinds of stories people want, in any way they like to consume them.

For more information on paid social amplification, contact learnmore (at) skyword (dot) com.

About Skyword
Skyword moves marketing leaders and those who create content for them forward. By embracing a sustainable, scalable approach to original storytelling, Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their audiences. The Skyword Platform makes it easy to produce, optimize, and promote content at any scale to create meaningful, lasting relationships. Skyword also provides access to a community of thousands of freelance writers and videographers, an editorial team, and program managers who help move clients’ content marketing programs to new levels of creative excellence. Skyword is a privately held company headquartered in Boston, Mass., with offices in Miami, Fla., and Palo Alto, Calif. The company’s technology center is located in Pittsburgh, Pa. Investors include Cox Media Group, Allen & Company, Progress Ventures, and American Public Media Group.

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Twitter: @skyword
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