San Francisco, CA and Singapore (PRWEB) March 18, 2015
ZEDO, the leading global ad platform partner for publishers and advertisers, today announced the opening of new offices in Singapore and Australia.
Under the leadership of Anmol Arora, Managing Director, APAC, the offices will offer innovative ZINC ad formats to agencies and agency trading desks across the market.
“After successfully building the ZINC ad sales business in both US and India, we are enthusiastic to expand to larger markets and better serve the APAC region and Australia. Anmol has showcased his ability to build both relationships and business, which has made a tremendous impact on our business. In addition to that, ZINC is currently the only media vendor used by all 5 major trading desks,” says Roy de Souza, founder and CEO, ZEDO.
On the launch of the new offices, Anmol Arora, Managing Director, APAC said, “The APAC region is the fastest growing and most complex consumer market. Establishing our presence in the region illustrates our continued commitment to extending our global presence and supporting our client’s long term growth and success everywhere they operate.“
Digital Ad Spending in Asia Pacific region is estimated to reach $96.40 billion by 2018 from $46.59 billion in 2014. The Singapore office will cater to agencies and trading desks that invest for countries as far apart as South Korea and Indonesia, while the Australian office will serve the ad industry on that continent.
ZINC is known for its “99% viewable impressions”, full screen video ad formats, and its parent brand ZEDO’s portfolio of large premium publishers. Over the past years, ZEDO has invested heavily in developing new high impact native video ad formats specifically for tablets and smartphones, and ad agency media buyers and brands have benefited. These new formats are running in both the US and Asia.
Learn more about ZINC’s high impact video ad formats and follow ZEDO on Twitter @zedoinc.
ZEDO, Inc. is a platform offering clever, proprietary high impact formats that help publishers get new revenue. Known for technical innovation and ability to scale, ZEDO offers publishers products and services - including ad serving - and rich media formats with 99% viewable impressions. ZEDO also serves advertisers through ZINC, a suite of high impact formats including video and native ads on premium sites. Founded in 1999, ZEDO is headquartered in San Francisco with offices in New York, Singapore, Sydney, Seattle, and Phoenix, and development centers in Russia and India. As the largest independent ad technology player, the company is distinguished by its global reach and cosmopolitan market knowledge.