Logi Analytics Releases 2015 State of Embedded Analytics Report

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Embedded analytics sees greater user adoption (40%) over traditional, non-embedded business intelligence tools (30%)

Logi Analytics, the leader in self-service analytics, today released findings from its third annual “State of Embedded Analytics” report on how organizations embed business intelligence and analytics inside their software applications. The report revealed that embedded analytics leads to greater realization of strategic business benefits, such as improved customer satisfaction, enhanced user experience and increased end user adoption.

In addition to commercial Independent Software Vendors (ISVs) and Software as a Service (SaaS) providers that Logi has surveyed in years prior, this year Logi expanded the report to include non-commercial, IT-managed applications used by internal staff and partners. The research revealed that commercial applications lead in their adoption of embedded analytics, and integrate analytics deeper with their applications.

Additional Report Highlights:

  • Majority of applications have embedded analytics – 65% of all application providers embed business intelligence and analytics within applications.
  • End-users expect BI inside the applications they use every day – 82% of all application providers say that embedded analytics is important to their users.
  • Embedded analytics sees greater user adoption over traditional, non-embedded BI – Application providers say 40% of their app’s total user base leverages BI and analytics on a regular basis. This is 10% higher than the ceiling for user adoption of traditional BI tools as reported by industry analysts.
  • The value of embedded analytics has nearly doubled since 2013 – The median value of analytics relative to the overall product was reported at 43%, up from 35% and 22.5% in 2014 and 2013 respectively. Moreover, the median value of how much additional commercial application providers charge on top of their core offering is 25%, up from 15% in 2014.
  • The majority of application providers (62%) plan to invest in embedded analytics in the next 12 months – Many plan to mature in how deeply analytics is integrated within their application’s user experience.

“All modern software applications today must deliver insights and analytics at the core,” said Alvin Wong, manager, product marketing, Logi Analytics. “We see the use of data transforming all products and services. Not only are all companies becoming software companies, all software applications are becoming analytic applications. As more companies adopt this point of view, we anticipate more compelling and intuitive business applications will come to market and more users will be able to make smarter business decisions.”

The 2015 State of Embedded Analytics report is based on an online survey of more than 500 business and technology professionals, conducted in February of this year. Respondents included C-level executives, Product Managers, Product Developers and Software Engineers at companies of all different sizes.

The survey author will be is hosting a webinar to review the survey results on March 18th at 10:00am and 3:00pm EDT. To attend live or receive a recording of the webinar, register here.

About Logi Analytics
Logi Analytics is the leader in self-service analytics, delivering tools designed to meet the needs of users, IT and product managers. At Logi, we are re-imagining how software can empower individuals, and the organizations and products that serve them. From interactive dashboards to ad hoc queries and visual analysis, Logi enables users to explore and discover insights, and make data-driven decisions.

More than 1,600 customers worldwide rely on Logi. The company is headquartered in McLean, Virginia, with offices in the U.K. and Europe. Logi Analytics is a privately held, venture-backed firm. For more information, visit LogiAnalytics.com

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Marissa Davis
Logi Analytics
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