By learning how to use Facebook user data and precise targeting, your business can grow its leads, conversions and brand awareness.
Phoenix, AZ (PRWEB) March 17, 2015
Without question, advertising on Facebook is the most potent social promotional tool for marketers seeking their target audience. More than two million businesses are now actively using Facebook Ads to target prospective customers (per Adweek). Facebook’s accuracy is remarkably rich, its customer targeting is deep, and its base of users is vast. But how can B2B and B2C marketers best understand all the nuances in the Facebook Ads targeting system?
Vertical Measures has the answer, in its new guide The Facebook Ads Guide to Find, Target and Capture Your Audience, available here for download. This guide will help businesses understand how to reach the right audience, using precise Facebook data and taxonomy targeting options.
The free Vertical Measures downloadable guide shows readers how to:
- Set up, organize, and amplify the success of ad campaigns
- Look at the key insights to get a full picture of ad performance
- How to create custom ad sets through strategic targeting
- Ways to prepare a website to maximize campaign success
Also included in the download is a comprehensive taxonomy worksheet of over 1,060 options for Facebook Ads targeting. With over 150 demographic targeting options, 200 interest targeting options, and 650 behavior targeting options, this list is the ultimate resource for Facebook ads targeting that doesn’t exist anywhere else.
Authored by the Digital Advertising team at Vertical Measures, The Facebook Ads Guide to Find, Target and Capture Your Audience offers the following sections:
- Pre-Campaign Launch
- Campaign Creation & Organization
- Ad Set Creation: Choosing your Audience
- Ad Creation
- Facebook Ads Custom Reporting
- 1,060+ Facebook Targeting Taxonomies
“If you’re a marketer that wants to reach your audience, you better be using Facebook Ads to find and capture them,” says Anthony Martinez, Digital Advertising Analyst at Vertical Measures and lead creator behind the guide. “Facebook has over a billion active users, and somewhere in that number are your customers. By learning how to use Facebook user data and precise targeting, your business can grow its leads, conversions and brand awareness. It’s time for marketers to know what works in the ever-changing world of Facebook Ads and start putting best practices into play.”
Look beyond the Buzzfeed shares on your news feed and start to understand the strength of a Facebook Ads platform - download your free copy of The Facebook Ads Guide to Find, Target and Capture Your Audience today!
About Vertical Measures
Vertical Measures is a full-service internet marketing agency dedicated to helping clients drive profitable growth through content marketing. Based on the principles outlined in Vertical Measures’ proven 8 Step Process, VM produces integrated digital strategies, content pieces, and targeted SEO & PPC campaigns for organizations large and small. As an industry leader, VM publishes in outlets like CMI & Phoenix Business Journal, teaches educational content marketing workshops and seminars, and brings customized onsite training directly to internal teams. Find more information at http://www.verticalmeasures.com.
# # #
Quinn Whissen, Marketing Manager, Vertical Measures