As the magazine and newspaper markets continue to become ever more driven by digital automation and its efficiencies, this acquisition solidifies Adsend’s position as the premier software solutions provider to the market.
New York, New York (PRWEB) March 18, 2015
Dubsat has acquired the FastChannel press and display advertising technology business from Extreme Reach as part of its continuing expansion into North America.
Dubsat Global CEO Grant Schuetrumpf said, “Dubsat’s Adsend and Extreme Reach’s FastChannel are two of the leading and most recognized press display advertising management and distribution services available in North America today. As the magazine and newspaper markets continue to become ever more driven by digital automation and its efficiencies, this acquisition solidifies Adsend’s position as the premier software solutions provider to the market. Advertisers and publishers connect with Adsend to streamline their advertising creation, quality control, order fulfillment and ad placement reconciliation across the supply chain.”
Existing FastChannel customers will be transferred over to Dubsat’s Adsend services, with full account support and training provided to ensure a smooth and organized transition.
In 2009, Dubsat acquired Adsend, and has since transformed it into a global cloud-based self-service platform, offering enhanced features such as preflighting and optimization, color management and correction, soft proofing, XML based workflow automation, media schedule integration and live tracking of every ad delivery.
Extreme Reach CEO John Roland said, “Dubsat’s acquisition makes sense for both companies and for the market whilst allowing Extreme Reach to remain focused on leading the convergence of TV and Digital video advertising.”
Dubsat is an international service provider offering media advertising and entertainment content to television stations, radio stations, outdoor digital display networks, magazine and newspaper publishers, and online publishers. Dubsat’s cutting-edge software and cloud services are closely integrated with its dedicated and ever-expanding international distribution network, helping advertisers meet any media schedule deadline. Dubsat’s services include Adsend its global press and digital advertising management and aggregated distribution platform for advertisers and publishers, and MediaPro the aggregated cloud solution for the order management and delivery of broadcast content. The company has offices located in New York, London, Dublin, Sydney, Melbourne, Auckland, and Johannesburg. http://www.dubsat.com
Extreme Reach is the leading provider of cross-media video advertising solutions that span TV, web, mobile and all other video media. The Extreme Reach video platform enables the seamless management, delivery and measurement of multi-screen advertising campaigns. The company’s cross-media video ad delivery network is the largest in the world. Thousands of advertisers and agencies look to Extreme Reach to connect and simplify their video advertising. The company is headquartered in Needham, Mass., with offices in thirteen cities across North America. Extreme Reach is one of America’s 200 fastest growing private companies (#171, Inc. 500, 2013). http://www.extremereach.com