UK Online diamond jeweller DiamondGeezer.com seeks to fund incremental business growth via CrowdCube crowd funding exercise

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Respected U.K online jewellery designers and jewellery manufacturers 247 Diamonds Ltd owners of the brand DiamondGeezer.com, have come a long way since they famously turned down the highest ever offer on BBC Dragons’ Den in 2008.

Now looking to really exercise the capacity and scalability on which they have focussed and built over the past three years the family owned company is looking to secure between £250,000 and £750,000 through the crowdfunding platform Crowdcube to launch a specialist jewellery portal JewelleryJewelleryJewellery.com with the established DiamondGeezer.com as founder member and corner stone.

This is not a start-up, it is an established, profitable company that has completed all the research and development and purchased all the capital equipment required to enable and drive the business plan. That shows great commitment to and faith in the project by the company’s owners and means that all the funding is for sales and marketing, which should give investors a nice warm feeling, safe in the knowledge that this project will hit the ground running.

The company manufactures everything it sells; they are on the cutting edge of modern jewellery manufacturing with in house CAD Design, rapid prototyping and 3D printing. Their zero stock, just-in-time/always-on-time, fast delivery model provides huge commercial advantage, taking out a massive cost of expansion and providing a wonderful inbuilt defence against a downturn or market demand to swap product type or design. The model provides the flexibility to change what is being sold at a moment’s notice, without having to cut-throats and dilute earnings to clear any existing stocks. 247Soft, is the enabler, it’s what makes it happen and it’s a PCI compliant software platform developed in house over 12 years. It manages sales, material purchase, manufacturing control, order tracking, fulfilment and so much more. They wrote it, they own it.

We are a few days into their crowd funding exercise and the company reports a staggering demand for the full business plan but respects there are a lot of email exchanges, telephone calls, meetings and conversations to go before it achieves what the crowd funders call ‘traction’.

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Clive Billing
@ADiamondGeezer
since: 06/2009
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