VAL Health Welcomes Georgia Buck as Vice President, Business Development and Promotes John Pettengill to Vice President, Product

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Two industry leaders enhance behavioral economics company leadership team

VAL Health, LLC the leading firm in applying behavioral economics to health and wellness programs, today announces the expansion of its leadership team with the addition of Georgia Buck as Vice President, Business Development and the promotion of John Pettengill to Vice President, Product.

Buck is an experienced leader, innovator and executive with a proven track record. She most recently served as Vice President Business Development at Telcare, where as an early member of the senior management team her leadership and strategic execution were instrumental in contributing to the organization’s rapid growth. Prior to Telcare she developed partnerships and implemented new sales strategies for organizations including Health Dialog, Web MD and Blue Cross Blue Shield of Massachusetts.

“VAL Health is an industry leading organization whose evidence-based incentives platform is proven to increase participation, engagement and lower the cost of financial incentives,” said Buck. “I’m excited to deliver to the market this groundbreaking platform that truly transforms the industry and motivates engagement in healthy behaviors.”

Pettengill is a successful product designer and manager, and has worked with dozens of businesses to launch digital platforms. Previously at Razorfish, he led multi-functional teams with a focus on empathy driven experiences and human-centered design. He is a recognized thought leader and has spoken at national technology conferences, including South by Southwest Interactive and the Information Architecture Summit.

“We are excited to grow our leadership team. Georgia’s industry knowledge combined with her operational acumen will accelerate our path to continued success.” said Karen Sussman Horgan, co-founder and President of VAL Health. “John has been instrumental in building our internal process and driving our product forward and we are thrilled to expand his role at VAL Health with the promotion to Vice President, Product,” Horgan continued.

About VAL Health, LLC
VAL Health is the leading global behavioral economics firm focused on health. VAL Health delivers improved health engagement and lower costs for employers, insurers, health care providers and digital health platforms through consulting and its flagship behavioral economics based incentive solution, VAL Health Rewards. For more information on VAL Health’s evidence base and solutions, please visit

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