Loyalty360 and Genesys Present: Why Marketers Should Focus on CX and Personalized Engagement Across the Customer Lifecycle

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Genesys to present a webinar that demonstrates how personalizing interactions at all points of the customer lifecycle can strengthen the overall customer experience

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This webinar will delve into the details that marketers should follow to personalize their respective customer experience efforts at every interaction in the customer lifecycle.

Companies lose more than $83 billion in revenue each year due to poor Customer Experience (CX). Marketing today is about much more than analyzing key metrics such as ROI and CPL.

What happens after the marketing campaign directly affects the ability for marketers to have future success. Marketers need to be aware of the entire customer experience and the opportunities to personalize interactions at all points of the customer lifecycle. These capabilities will improve customer loyalty and drive the company’s bottom line. But with the full CX in mind, where should marketers focus to help ensure campaign success?

On April 14, 2015 at 1 p.m. EDT, Loyalty360 will host a webinar titled, “Why Marketers Should Focus on CX and Personalized Engagement Across the Customer Lifecycle,” which will be presented by Genesys.

The webinar will focus on the following areas:

  • Assessing the customer experience in the contact center
  • How to create a great online experience that is personalized and enhances a brand’s marketing efforts
  • How to manage and utilize customer preferences
  • Leveraging mobile channels to send personalized location-based offers, such as push notifications, MMS messages, and Passbook passes
  • What types of post-sale or cart abandonment follow-up can help retain customers?

The featured webinar speakers will be: Lindsay Frazier, Director, Offer Management, Outbound Engagement, Genesys; and Mike Romano, VP, Outbound Engagement, Genesys.

“The Customer Experience is seen by so many brands today as the ultimate differentiating factor,” shared Erin Raese, President and COO of Loyalty360 – The Loyalty Marketers’ Association. “This webinar will delve into the details that marketers should follow to personalize their respective customer experience efforts at every interaction in the customer lifecycle.”

Marketers are invited to join Loyalty360 and Genesys on April 14, 2015 at 1 p.m. EDT to learn how personalized interactions throughout the entire customer lifecycle will lead to a significantly better overall customer experience.

To register for this webinar and for more information, visit: http://loyalty360.org/conferences/event/why-marketers-should-focus-on-cx

About Loyalty360
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.

About Genesys
Genesys is the market leader in omnichannel customer experience (CX) and contact center solutions in the cloud and on-premises. We help brands of all sizes make great CX great business. The Genesys Customer Experience Platform powers optimal customer journeys consistently across all touchpoints, channels and interactions to turn customers into brand advocates. Genesys is trusted by over 4,500 customers in 80 countries to orchestrate more than 100 million digital and voice interactions each day. Visit us at http://www.genesys.com or call us at +1.888.436.3797.

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Erin Raese
Loyalty360
+1 (513) 800-0360 Ext: 130
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