Force Marketing’s John Fitzpatrick Interviewed on SellingPowerTV

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John Fitzpatrick, CEO and President of Force Marketing, was recently interviewed about his company and the future of automotive marketing by Gerhard Gschwandtner on SellingPowerTV.

John Fitzpatrick, CEO and President of Force Marketing, recently appeared as a guest on SellingPowerTV. Selling Power CEO Gerhard Gschwandtner conducted the interview with Fitzpatrick, which touched on Force Marketing’s strategies and services, as well as Fitzpatrick’s predictions for the future of automotive marketing.

As one of the nation’s leading automotive marketing firms, Force Marketing provides multi-channel marketing services to large auto groups across the country. The agency is known for its data-first approach to campaigns and detailed ROI reporting on every campaign.

“We want to understand who the consumer is in a particular market, how they’re shopping for vehicles, what are the similar type of consumers that that dealership has marketed to and sold to before, and then we go after more of those types of customers,” said Fitzpatrick during the interview.

Fitzpatrick also spoke about the importance of measurable and reportable marketing for today’s automotive dealer. “In our business, we can tell you exactly who we marketed to. We’ve got unbelievable analytics, bounce rates, clickthrough rates, et cetera. From a direct mail perspective, because we’re dialed into their DMS (dealer management system), we can tell the client of the people we mailed to, who came in, who bought, who serviced, and then follow it all the way through to the point of transaction.”

Gschwandtner, who also founded Selling Power, noted, "Force Marketing is the best kept secret in the field of marketing. John Fitzpatrick's team created a hybrid model that integrates the solid foundation of the old marketing world with the 1:1 model of the online world that delivers far superior results. I can't wait to see Force Marketing offering this model beyond the automotive industry."

The 10-minute interview, which was posted online on March 9, is a part of Selling Power’s initiative to create video content focused on promoting new trends and strategies in sales management across all industries. It can be viewed online at https://www.youtube.com/watch?v=b2_ksAlAK_A.

ABOUT FORCE MARKETING

Force Marketing is an automotive multi-channel marketing company headquartered in Atlanta, Ga. The company offers marketing services to an expansive client base throughout the U.S. and Canada. The company made Inc. magazine’s 500|5000 list of the fastest-growing private companies in the U.S. in 2014 for the sixth consecutive year. More information about their auto dealership marketing services can be found online at http://www.forcemarketing.com.

ABOUT SELLING POWER

Selling Power is a multi-channel media company dedicated to fostering the sales management community in industries around the world. Salespeople and those interested in learning more can subscribe to Selling Power Magazine, read articles and topics on the Selling Power website and watch SellingPowerTV for a series of informative videos. Learn more at http://www.sellingpower.com.

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