American Textile Recycling Service and "Green Fairy Runners" Clean Up at Humana Rock 'n' Roll Dallas Half Marathon

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ATRS Recycling expands Rock Run Recycle Campaign with 9 sponsored runners to keep Humana Rock 'n' Roll Dallas Half Marathon clean and green.

ATRS Green Recycling Fairy Cleans Up Warm Up Gear

"I'm very excited to teach kids how to recycle their textiles using our new Recycler Toss game!" said Sarah, ATRS Green Recycling Fairy, "It's super easy, just like textile recycling in real life, and every winner gets a prize."

American Textile Recycling Service (ATRS) returns to the Humana Rock 'n' Roll Dallas Half Marathon on March 22nd to promote its ROCK RUN RECYCLE campaign. This year for the first time, 9 sponsored "green fairy runners" decked in the company's signature mascot gear will hit the course. Their goal is to remind marathoners to keep the race clean and green by recycling their dropping warmup wear.

ATRS will also be exhibiting at the Health & Fitness Expo on March 20-21 collecting unwanted running gear, clothing & shoes while handing out swag to educate attendees about the importance of textile recycling. Kids are invited to play the Recycler Toss Game and win toys and prizes.

On race day, ATRS volunteers and staff will line the corrals wearing signature green "RECYCLE HERE" T-Shirts to ensure participants and spectators at this half marathon know their dropped warmup wear will be reused, recycled and repurposed. Every pound collected over the 3-day event will be diverted from municipal landfill and directly fund local Children's Miracle Network Hospitals.

"I'm very excited to teach kids how to recycle their textiles using our new Recycler Toss game!" says Sarah, the enthusiastic ATRS Green Recycling Fairy. "It's super easy, just like textile recycling in real life, and every winner gets a prize."

Now in its third consecutive year, the ROCK RUN RECYCLE campaign is sponsored by the Rock ‘n’ Roll Marathon Series and ATRS to promote fun, earth-friendly recycling practices at each race. Marathons will take place around the country including the upcoming St. Jude Country Music Marathon & 1/2 Marathon and Health & Fitness Expo on April 23-25th.

About the Rock ‘n’ Roll Marathon Series
Organized by Competitor Group, the Rock ‘n’ Roll Marathon Series annually welcomes more than 600,000 professional and amateur runners taking part in 29 events around the world. The series, which started in 1998 with the simple idea of making running fun, has transformed the U.S. running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike.

Race weekend kicks off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish line festival featuring some of the biggest names in music, with past headliners including Pitbull, FloRida, Bret Michaels and Macklemore. Rock ‘n’ Roll Tour Pass offers runners access to run multiple races for one-low price and earn Heavy Medal bling by completing more than one race in a calendar year. For more information, please visit RunRocknRoll.com or follow @RunRocknRoll on Twitter.

About American Textile Recycling Service (ATRS)
The nation’s fastest growing textile recycler is an official recycling partner of Rock ‘n' Roll Marathon Series. Its socially responsible business model provides free textile recycling solutions for the public, job stimulation worldwide and much-needed funding for worthy local charities. Easy, convenient ATRS Recyclers are available throughout Dallas and Ft. Worth, Texas, Arizona, Texas, Colorado, Florida, Michigan, Tennessee, Atlanta, Oklahoma, and Southern California. ATRS is committed to keeping textile waste from local landfills and promoting a greener tomorrow. For press inquires contact pr (at) atrsonline (dot)com.

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Debra Stevenson
American Textile Recycling Service
281.753.3369
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