One of North America’s largest grocery chains chooses Orckestra’s next-generation Overture platform on Microsoft Azure to power their e-commerce strategy

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Orckestra is a leader in .NET commerce products and solutions and the company behind Overture, an e-commerce platform built to respond to the new paradigm of modern omni-channel commerce for the mid-size and large enterprise. Today, the company announces the launch of its state-of-the-art ecommerce solution for Sobeys’ online grocery strategy for their IGA banner, powered by Overture Commerce, the first enterprise commerce platform for online grocery on Microsoft Azure.

Orckestra – The Commerce Orchestration Company


We are very proud to work with Sobeys, launching one of the most advanced online grocery offerings in North America. Overture was built for complex models needing a more powerful and flexible solution than traditional e-commerce platforms.

Orckestra’s award-winning enterprise commerce platform Overture is the foundation of next-generation grocery, powering Sobeys’ new comprehensive omnichannel capabilities to drive seamless customer experiences across all stores, channels and digital touchpoints, and improve back-end operations to ensure orders are fulfilled accurately and on time. The national grocery giant has launched their new online grocery experience in 247 of their 285 IGA stores across Quebec in April.

“We are very proud to work with the Sobeys team in launching one of the most advanced online grocery offerings in North America,” stated Louis Fournier, President and CEO of Orckestra. “Online grocery is a unique and complicated model with fundamental challenges including streamlining product data for localized in-store and online availability; order fulfillment logistics for pick-up and delivery options; and even the sheer number of products in an average order. That’s why we built Overture as a Commerce OrchestrationTM platform, for complex models like grocery that need a more powerful and flexible solution than traditional e-commerce platforms on the market,” Fournier concluded.

Both companies have collaborated closely since 2008 evolving Sobeys’ e-commerce as the company expanded, acquiring top Canadian banners like Safeway in 2013 and growing to 1,500 stores nationwide. It is this multi-banner, multi-regional and multi-language commerce model that called for streamlining their fragmented systems on a single platform, with the flexibility to easily extend and scale with demand. As part of the transformation, Sobeys chose to leverage the power and efficiencies of Overture on the Microsoft Azure cloud,significantly speeding up time to market and enabling them to tackle peak demands.

“This is by far the most advanced online shopping experience for our customers, reflecting our commitment to quality and service and meeting consumer demands,” explained Alain Dumas, Senior Director, Public Affairs and Digital Strategy at Sobeys. “In addition to all the smart and engaging content on our modernized site, our new omnichannel capabilities allow us to engage with customers in-store, on their mobile, at home and at work, and best of all regardless of where they are we can serve them more personally and consistently.”

It is Orckestra’s Overture Commerce OrchestrationTM platform that drives this true omnichannel, seamless experience. All customer, product, order and marketing data is unified in a single platform, integrated with Sobeys’ other key systems including SAP ERP, NCR POS, Sitecore CMS and Planogram software. To manage order picking operations, Sobeys implemented Overture’s Pick and Pack mobile solution that essentially eliminates the risk of human error of traditional manual processes, drastically improving accuracy, timely fulfillment, and ultimately customer satisfaction.

Mathieu Lacoursière, Head of Operational Excellence at Sobeys confirms, “Orckestra’s Pick and Pack solution is highly intuitive, and the learning curve from a manual process to a digital one was relatively simple for our pickers. At the end of the day, it’s our customers who are benefiting.”

Blending technology, innovation, strategy and creativity, Orckestra represents the new commerce generation of companies offering products, solutions and services that converge on-line with in-store experience. Orckestra is the company behind Overture Commerce, a highly flexible, adaptable and cost-effective enterprise .NET commerce platform that brings to market a unique approach named Commerce OrchestrationTM. It fuels the next-generation commerce solutions geared for global deployments, multiple brands and multiple market scenarios, while providing the very best digital customer experience.

Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 107 years. A wholly owned subsidiary of Empire Company Limited, Sobeys owns or franchises more than 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton’s Drug Stores as well as more than 350 retail fuel locations. Sobeys and its franchise affiliates employ more than 125,000 people. The company’s purpose is to help Canadians Eat Better, Feel Better and Do Better. More information on Sobeys Inc. can be found at

IGA is the largest group of independent grocers in Canada, and its presence in Quebec dates to 1953. Its 285 merchants are constantly looking for new ways to better serve their clientele. The IGA banner groups together four store concepts: IGA, IGA extra, IGA express, and IGA mini. IGA is the only group of food retailers to offer consumers the opportunity to accumulate AIR MILES ® reward miles.

Florin Filip
VP, Marketing & Product Strategy

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Florin Filip
since: 03/2009
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