Futbol Sites Network chooses Harrenmedia as business partner in Mexico

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The largest network of Latin American, soccer-related sites has chosen the leader in online advertising for the commercialization of its market space in the largest, Spanish-speaking, Latin American market. The Futbol Sites Network (FSN) audience in Mexico exceeds 9 million visits per month.

Harrenmedia, leading online advertising market company, was selected by Futbol Sites Network (FSN), the sports sites network, for the commercialization of its market space in the Mexican market.

FSN is currently the largest network of Latin American, soccer-related sites with more than 60 sites linked across the continent. In Mexico, FSN recorded just under 10 million visits each month and borders on 24 million page views.

Harrenmedia will equip FSN with it’s entire commercial capacity based on more than 7 years of experience and knowledge of the local market.

Carlos Castro Rodriguez, Commercial VP of Harrenmedia notes that the choice is “Certainly a great opportunity for Harrenmedia Mexico to be able to bring a considerable amount of audience brands linked to Mexican soccer”

Federico Grinberg, CEO of Futbol Sites indicates that “Harrenmedia Mexico, will provide us with all of their local knowledge of the Mexican market and the possibility that many brands that have never been announced to our audience, will have the opportunity to do so and link their products and services to the unique passion that soccer generates in people.”

Mexico is the second most important market in Latin America - superseded only by Brazil - and is the most important market in the Spanish-speaking region. According to data by ComScore, the Mexican audience is on the rise, with an average of 14.8 hours online and wide use of social media.

Among the fastest growing segments, sports sites in Mexico experienced a higher growth than the rest of Latin America. The country has the highest mobile penetration compared to the rest of Latin America.

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Maca Lara Dillon
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