Radiology Business Management Association Announces 2015 Quest Award Winners

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The RBMA’s prestigious Quest Awards recognize excellence in radiology practice marketing as judged by industry peers.

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The Quest Awards are among the most prestigious in radiology marketing because a panel of radiology and marketing peers selects them based on creativity, effectiveness, innovation, performance and success.

The Radiology Business Management Association (RBMA) today announced the 21 winners of its tenth annual Quest Awards for excellence in radiology practice marketing across a variety of platforms. The Quest Awards are among the most prestigious in radiology marketing because a panel of radiology and marketing peers selects them based on creativity, effectiveness, innovation, performance and success.

Judging of all categories except best website marketing took place in person on the evening of March 15, 2015, at the RBMA Building Better Radiology Marketing Programs seminar held in New Orleans, La. (The website category was judged two weeks prior to the seminar.)

The volunteer judges selected a Gold, Silver and Bronze winner in each of five categories according to the degree to which the contest entry met or exceeded the entrant's strategic objective; the creativity and originality of the entry; and the quality of the marketing execution. A final People’s Choice category was awarded based on popular vote from all 2015 Building Better Radiology Marketing Programs seminar attendees.

The 2015 winners are as follows:
Website

  •     Gold – Charlotte Radiology
  •     Silver – Raleigh Radiology
  •     Bronze – Radiology LTD

Advertising

  •     Gold – Radiology Associates LLP
  •     Silver – Charlotte Radiology
  •      Bronze – Holmdel Imaging

Patient Marketing

  •     Gold – Medical Imaging of Fredricksburg
  •     Silver – Armada Medical Marketing
  •     Bronze – Austin Radiolgical Association

Physician Marketing

  •     Gold – Mountain Medical Physician Specialists
  •     Silver – Charlotte Radiology
  •     Bronze – Raleigh Radiology

Cause-Related Marketing

  •     Gold – Mountain Medical Physician Specialists
  •     Silver – Zwanger-Pesiri Radiology
  •     Bronze – Armada Medical Marketing

Ideas that WOW

  •     Gold – Radiology Associates
  •     Silver – Charlotte Radiology
  •     Bronze – Radiology LTD

People’s Choice

  •     Gold – Radiology Associates
  •     Silver – Marketing Works
  •     Bronze – Radiology Associates

The winners were unveiled at the final lunch of the Building Better Radiology Marketing Programs seminar. The contest is now a decade-long tradition with the RBMA because it not only recognizes excellent work by RBMA members, but it also offers all RBMA members an opportunity to see the scope of work being produced nationwide and gain new ideas. For more information on the RBMA Quest Awards and a list of previous year’s winners visit http://www.rbma.org/Quest_Awards/.

The Radiology Business Management Association is a national not-for-profit association providing members with applied business information and intelligence applicable in any radiology setting. The RBMA has approximately 2,300 members involved in various management capacities in private practices, academic radiology groups, imaging centers and hospitals. The RBMA continues to be recognized as the leader for radiology-specific educational programs, products and services, publications and data.

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Daphne Gawronski
Radiology Business Management Association
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