Grocery King Boosts User Retention with Mobile Loyalty Platform Lootsie

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Lootsie, a loyalty and rewards platform for mobile apps, today announced that Grocery King, an app that helps families easily create and share shopping lists, integrated its loyalty platform resulting in an increase of 30 percent in user sessions in the first 30 days. In addition, session time increased by nearly three minutes and Grocery King saw a 14 percent increase in total sessions.

Lootsie

Lootsie provided a way for our users to engage with real rewards from brands they know and love, which resulted in a big boost in users sessions, time in app and additional revenue,” said Eshwar Satrasala, Founder and CEO at Grocery King.

Lootsie, a loyalty and rewards platform for mobile apps, today announced that Grocery King, an app that helps families easily create and share shopping lists, integrated its loyalty platform resulting in an increase of 30 percent in user sessions in the first 30 days. In addition, session time increased by nearly three minutes and Grocery King saw a 14 percent increase in total sessions.

“Lootsie provided a way for our users to engage with real rewards from brands they know and love, which resulted in a big boost in users sessions, time in app and additional revenue,” said Eshwar Satrasala, Founder and CEO at Grocery King. “We are extremely excited to work with Lootsie and are looking forward to implementing in our upcoming launch on the App Store for iPhone, iPad and iPod touch.”

“Grocery King’s primary goal was to increase user sessions with the least amount of friction as possible,” said Marc Mitchell, Lootsie co-founder and CEO. “The beauty of the Lootsie platform is that it comes ready right out of the box, which allowed us to quickly identify a few key areas to reward users in Grocery King such as creating a new shopping list or checking out from a shopping list, which lead to an immediate boost in users sessions.”

Lootsie’s engagement platform for brands and developers focuses exclusively on building quality connections between brands and their audience through loyalty, while improving user engagement and retention within apps. Since launching in 2012, the company has partnered with major retailers, brands and developers including SOL REPUBLIC, Manduka, Sevenlogics and All Shook Apps.

Lootsie works similarly to the popular loyalty programs that airlines, credit cards and hotels offer, but is built to plug into any mobile app. Consumers earn points for hitting achievements within their apps and then can redeem those points for real-world rewards from any of Lootsie’s brand partners.

About Lootsie
Lootsie brings loyalty and rewards into the mobile mainstream by connecting brands and app developers together to drive deeper and more valuable engagement for their audience through the power of choice. Lootsie’s platform rewards users with loyalty points earned by reaching achievements in apps and gives them the opportunity to redeem their points for any reward they choose. Lootsie helps developers retain and monetize their users while delivering high-quality brand engagements through its plug-and-play loyalty platform. Lootsie was founded in 2012 and is headquartered in Culver City, California. For more information, visit http://www.lootsie.com or to schedule a demo, e-mail contact(at)lootsie.com.

About Grocery King
Grocery King is a freshly reimagined app to help you and your family to easily create and share shopping lists. With Grocery King you can visually create your lists by picking from 100's of photos of everyday items from 24 different categories. The app is so much more than a grocery list app, it is an incredibly intuitive, highly customizable, full-featured grocery app that learns from you. The more you use it the better it gets.

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Greg Dawson
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