“The Discipline of Business Experimentation” Selected as HBR McKinsey Award Finalist

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Recognized article co-authored by APT Chairman Jim Manzi

Harvard Business Review has announced that “The Discipline of Business Experimentation,” a recent HBR article co-authored by APT co-founder and Chairman Jim Manzi, was chosen as a top-four finalist for the HBR McKinsey Awards.

Since 1959, the HBR McKinsey Awards have recognized practical and groundbreaking management thinking by determining the best articles published each year in Harvard Business Review. The awards are judged by an independent panel of readers, from both academia and the corporate world, who read every feature and rate the articles on rigor, relevance, and readability. Additionally, HBR asks their most engaged online readers to vote for the best articles. Authors of previous winning articles include Peter Drucker, Clayton M. Christensen, Rosabeth Moss Kanter, George Stalk, Michael E. Porter, Mark R. Kramer, and John Kotter.

“The Discipline of Business Experimentation,” co-authored by APT Chairman Jim Manzi and HBS professor Stefan Thomke, focuses on how rigorous in-market testing can help companies innovate faster by confidently making the right decisions and avoiding risky, unprofitable programs. Manzi and Thomke give multiple real-world examples of how tests have influenced major business decisions, and provide guidance on how to successfully run smart business experiments.

“It’s a great honor to have this article recognized by key thought leaders and HBR readers. This continues to show the growing importance of Test & Learn in business decision-making,” said Jim Manzi, APT co-founder and Chairman.

To read the full article, please visit http://download.predictivetechnologies.com/hbr-disciplineofbusinessexperimentation-hbrm/.

To learn more about APT, please visit http://www.predictivetechnologies.com.

About Harvard Business Review
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

About APT
APT is a leading cloud-based cause-and-effect analytics software company. APT’s Test & Learn® software is revolutionizing the way companies harness their Big Data to accurately measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives, tailoring investments in these areas to maximize ROI. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, and Sydney. Visit http://www.predictivetechnologies.com to learn more.

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