3CLogic to Power New Call Center for Leading EdTech Solution

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Citelighter to replace outsourced call center with 3CLogic’s leading call center software to support new contact center initiative.

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With 3CLogic’s complete cloud solution, we are now able to seamlessly build our own custom call center with complete control over the entire sales cycle and the ability to course correct on-demand when necessary.

3CLogic, a leading provider of cloud call center software, announced that leading K-12 writing platform and educational work flow management solution, Citelighter, will implement its cloud solution to replace the company’s outsourced contact center infrastructure.

With a need for more control and flexibility, Citelighter’s decision to internalize its call center operations comes as a part of a long-term strategy to more effectively manage and oversee its lead nurturing campaigns and business workflows. “We originally outsourced our call center needs due to our initial fear of managing the technical requirements and general logistics ourselves,” explains Saad Alam, CEO of Citelighter. “However, with 3CLogic’s complete cloud solution, we are now able to seamlessly build our own custom call center with complete control over the entire sales cycle and the ability to course correct on-demand when necessary.”

Citelighter’s adoption of 3CLogic’s platform will include a custom Salesforce CRM integration designed to facilitate the sales process and speed-to-call initiatives with features including predictive dialer, click-to-call, automatic lead preview, and real-time reporting. “Previously, we lacked any insight into how leads were being managed, by whom, and their effectiveness,” explains Saad. “But with 3CLogic’s real-time and customizable reports, we can quickly do a deep dive into any aspect of the call center to see what’s working and what needs attention. It is invaluable.”

Providing a unique software platform designed to help students and teachers with efficient content creation, Citelighter is undergoing significant growth with 3,800 schools and educational institutions using the solution. Headquartered in Baltimore, Maryland, the company is in the process of doubling its existing sales team.

“We continue to see great success in applying our services to businesses undergoing rapid growth and in need of a communication platform able to support the needs that come with such expansion,” states Raj Sharma, COO at 3CLogic. “It’s a pleasure to be there as they grow while offering the reliability and scalability they depend on to do so.”

About 3CLogic
3CLogic is a leading provider of multichannel cloud contact center software designed for today’s enterprise businesses. A true cloud solution, hosted on AWS, it offers seamless integration with other cloud-based solutions, including CRM and WFM, to allow any organization to migrate from premise-based or cloud platforms without disrupting existing business workflows. Built on a unique distributed infrastructure, it avoids the traditional pitfalls of current solutions while providing market-leading security, scalability, system flexibility, and reliability. Built to enhance sales performance, customer experience, and overall rep productivity, 3CLogic provides a powerful communication framework to help complement any business initiatives. For more information, please visit http://www.3clogic.com or the 3CLogic blog.

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Carmen Harris
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