Groundbreaking Vitamin Mints Renamed to Commemorate Renowned Scientist

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VimVida Vitamin Mints rebrands to commemorate the name of its inventor the late Dr. Hendler

Vitamin Mints have been renamed Dr. Hendler's Vitamin Mints in honor of the late inventor Dr. Sheldon Hendler

VimVida Vitamin Mints ( have been renamed to celebrate and honor the late Dr. Sheldon Saul Hendler, PhD, M.D., FACP, FACN, FAIC, who invented the innovative vitamin mint. His son, Ross Hendler, current managing director of the company, has decided to change the name to honor his father after his untimely passing in 2012.

Dr. Hendler, along with the invention of the VimVida Vitamin Mint, was an esteemed and well known Biochemist and Doctor of Medicine at UCSD in San Diego, California, founding editor in chief of the International Journal of Medicinal Food, author of the PDR for Nutritional Supplements, the Doctor’s Vitamin and Mineral Encyclopedia, the Complete Guide to Anti-Aging Nutrients, and the Oxygen Breakthrough - 30 Days to and Illness Free Life. His vision was to create a breath mint that would not only provide fresh breath and a wonderful taste, but also satisfy the daily nutritional requirements needed for optimal health and wellness.

After numerous formulations and experiments, Dr. Hendler found the perfect blend of natural mint oil, essential vitamins and nutrients, and created a delicious sugar free mint unlike any other. To bring the product to market, Sheldon brought his son back from New York to help move the company forward. Together, they worked to package and manufacture the mints and prepare for regional distribution.

The legacy continues and in honor of the great inventor, his son, has renamed the mint so that his memory will never fade. It is his son’s greatest hope that the world will now be able to enjoy Dr. Hendler’s Vitamin Mints. VimVida is currently developing Dr. Hendler’s Vitamin Mints in a variety of flavors.

About VimVida Corporation:
VimVida Corporation is a San Diego, California company dedicated to creating healthy alternatives for sugary snack foods and confectionaries.

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Willy Rodriguez
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