Through this partnership we are building within a burgeoning ecosystem and inviting companies, who see this industry shift as a part of their future, to the table.
CHARLOTTE, N.C. (PRWEB) March 19, 2015
Savveo, an ad tech startup that focuses on the automation of buying and selling local media across channels, today announced a strategic partnership with Empower MediaMarketing that includes a substantial investment from the leading independent media agency.
Savveo and Empower are also jointly announcing a partnership with The E.W. Scripps Company, the fifth largest broadcasting group in the United States. The strategic partnerships accelerates each company's expanding focus on local programmatic TV ad buying.
“The progress we have seen through our relationship with Empower and Savveo has advanced our efforts,” said Michael C. O’Brien, vice president of sales for the television division of The E.W. Scripps Company. “We will make local programmatic buying and selling in linear TV a reality in 2015.”
Programmatic buying automates the advertising buying process across media channels, replacing the traditional RFP, negotiation and placement methods, while allowing for enhanced data driven decisions.
“Through this partnership we are building within a burgeoning ecosystem and inviting companies, who see this industry shift as a part of their future, to the table,” said Shafi Mustafa, co-founder and CEO of Savveo. “The evolution of programmatic buying for offline media is inevitable.”
Cincinnati-based Empower is the nation’s fifth largest independent media buying agency with a roster of powerful relationships that it brings to the partnership. Together Savveo, Empower and E.W. Scripps are engaging key stakeholders to shape the growing programmatic ecosystem for offline media.
“As programmatic buying is widely adopted across channels, the entire industry must collaborate and that is what we have done with Savveo and Scripps,” said Empower CEO Jim Price. “With our 30 years of experience in local broadcast television, we saw the opportunity and have spent considerable time building a transparent programmatic solution for local broadcast TV.”
The initial focus of the partnership is developing world-class programmatic solutions for television and to that end, the firms have begun engaging major broadcast and cable companies.
In the second quarter of 2015, Savveo and Empower will execute local broadcast programmatic media with Scripps-owned TV stations.
For more information, visit http://www.savveo.com.
Savveo Inc. is an ad tech startup at the forefront of programmatic buying for offline media. Savveo offers cloud-based, enterprise technology solutions that deliver rich audience intelligence and facilitate the automated buying of local offline advertising, including broadcast. Founded in 2010, Savveo is based out of Charlotte, N.C. and Silicon Valley. For additional information please visit http://www.savveo.com.
About Empower MediaMarketing
Empower MediaMarketing is one of the largest independently-held media agencies in the nation. It plans, buys and creates media and delivers proof its clients’ media investments are driving positive results. Empower can be found online at its website, as well as on Twitter, LinkedIn and Facebook.