Social Engagement Data for Marketers
“Marketers need to be able to connect all marketing data to see the full effect of campaigns on revenue, conversions, and traffic.” - Ray Grieselhuber, Founder & CEO
San Francisco, CA (PRWEB) March 19, 2015
GinzaMetrics announced today their complete suite of social intelligence tools for search and content marketers. Using this suite, marketers can determine overall impact of social media, success of individual social channels, and track conversions generated from social media. GinzaMetrics’ Social Intelligence Suite includes: Marketing Channel Performance, Competitor Social Landscape, Content Insights, and Social Engagement Analytics.
The Marketing Channel Performance chart tracks social engagements by channel and compares social media performance to other marketing channels. (For example, social channel performance versus email, paid search, or advertising.)
The Marketing Channel Performance chart allows users to see the following:
- What percentage of all content traffic is coming from social channels (for an entire brand, by campaign, or keyword groups)
- Which social channels are contributing to content traffic by volume, revenue, and conversions
- How social media content changes by device across desktop, tablet, and phone (as well as individually for iPhone, iPad, and Android devices).
Users can view traffic daily, weekly, or monthly to compare visitors and page views over time and see data at the content, keyword group, and campaign level.
Competitor Social Landscape provides audience engagement information across major social channels in comparison to competitors. GinzaMetrics tracks key social networks including:
- Google+
- YouTube
- Slideshare
Using Competitor Social Landscape, users can track progress alongside competitors. These insights highlight how competitor social media successes affect a marketer’s ability to attract and retain their target audience organically.
Content Insights allows users to see exactly what content is driving traffic from each social channel. Marketers can track conversions back to specific content and social channels, understanding content and interest pairing for their audience.
Users see content by:
- Title
- URL
- Social channel
From there, a simple click gives users access to granular data:
- Number of visits
- Page views
- Percentage of new visitors
- Bounce rate
- Conversions
- Revenue
Now, content marketers can quantify the success of social media efforts by campaign, content, keyword group, and content group, to show real revenue results.
Social Engagements provides an overview of the increase or decline in the number of engagements by social channel. Here, users can get a detailed view of exactly what content was shared on which channel.
The Social Engagements feature allows users to:
- View shares, likes, clicks, +1s, and tweets at the individual content level.
- Measure how social engagement changes over time.
- Compare social engagement to product, content, or campaign launches.
“We developed our Social Intelligence Suite based on the need of brands to understand how their social media efforts contribute to revenue,” stated Ray Grieselhuber, Founder & CEO GinzaMetrics. “Marketers need to be able to connect all marketing data to see the full effect of campaigns on revenue, conversions, and traffic.”
GinzaMetrics’ Social Intelligence Suite is the only marketing intelligence platform that gives marketers the ability to track conversions and contributions to revenue from social media by channel at the campaign, content or content group, and keyword level. Based on this intelligence, brands can focus their messages and content assets to the right social media channel at the right time and stay ahead of the competition in the process. GInzaMetrics plans to continue to add to their suite of Social Intelligence tools. The company recently announced additions to their Competitor Insights Suite with the addition of Competitor Discovery.
Ginzametrics is a multi-national company pioneering the science of findability. Designed to meet the needs of any size organization, GinzaMetrics’ SaaS platform provides marketing intelligence and reporting, while delivering the tactical tools needed to implement strategic recommendations and optimize content. Their software solution delivers daily updates and recommendations that go beyond web presence management to help companies and individuals meet marketing and business goals. Founded by Ray Grieselhuber in 2010, Ginzametrics is an international company headquartered in San Francisco, California with offices in Japan. Ginzametrics has received funding through Y Combinator and 500startups.
