Passenger and Giftbit Announce Technology Partnership

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Passenger integrates Giftbit’s digital gift card offerings into FUEL Community Engine to improve member experience by streamlining rewards and enhancing gamification features.

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By integrating Giftbit’s rewards platform into our own, we bridge the gap between giving our members a positive experience while also providing value to our clients.

Today, Passenger, a leader in online community technology, and Giftbit, a provider of digital gift cards for incentive and rewards, announced the integration of Giftbit’s Reward Platform into Passenger’s online community platform, the FUEL Community Engine.

Kevin Owens, SVP Product Management & Engineering, says, “Passenger has integrated the Giftbit Rewards Platform to allow our clients a choice of over 200 different gift cards to offer as incentives within the community. With this integration clients have full flexibility over the gift cards offered along with the branding of the emails sent to members with the gift card codes.” He adds, “Shortly we will also be rolling out a Passenger Rewards Management platform that will allow Clients to manage physical goods to offer as incentives, along with the creation of sweepstakes and raffles in the FUEL Community Engine.”

In addition to offering clients a variety gift card and incentive options, the integration provides an improved member experience and increased gamification elements. By participating in activities, members earn points which they can redeem in the rewards center where Giftbit’s digital gift cards are offered. Clients get money back for gift cards if the member does not claim them so there are significant cost savings realized.

“With Passenger, Giftbit has integrated with a leader in online communities to simplify and automate incentives,” states Giftbit CEO, Leif Baradoy. “Now, any Passenger customer can connect their Giftbit account to the FUEL Community Engine and immediately send and track incentives. It’s seamless and powerful. We’re pleased to work with fascinating new technology partners, like Passenger, to create value and increase insights.”

“By integrating Giftbit’s rewards platform into our own, we bridge the gap between giving our members a positive experience while also providing value to our clients,” says Thomas Finkle, Passenger CEO. “We believe a member first approach, constant innovation, and ease of use can work together to create an exceptional online community experience for members and clients alike.”

About Passenger

Passenger, a leader in private online communities for customer engagement, is committed to helping the world’s leading brands connect with their customers to uncover insights, foster innovation and inspire advocacy. Founded in 2006 and based in Los Angeles and New York, Passenger enables brands to connect and communicate with key stakeholders online, on mobile and on social networks.

Passenger combines industry-leading technology with expert community management engagement services to allow brands to connect in real-time with their communities to inform research, product development and marketing decisions. In addition, all the data collected in the FUEL Community Engine is warehoused in a single database with robust analytic capabilities, which provides a holistic view of the community healthy, as well as actionable, member-driven insights.

About GiftBit

Giftbit—based in San Francisco and Victoria, Canada—is transforming and growing the $6 billion digital gift card industry in North America. Founded in 2012 as Kiind Inc., the company had a simple mission of not charging for gift cards that are not used. With the launch of Giftbit’s payment protocol in 2013, integrators quickly began using Giftbit for reasons beyond the simple cost savings.

Giftbit powers custom automations for digital gift card rewards and incentives with a simple yet powerful API. The data returned on user activity, as well as the money-back for unclaimed cards, makes digital gift card rewards and incentives accountable, providing new insights on recipient behavior and greater ROI for reward programs.

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Kelly Maltman
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since: 07/2009
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