Incentive Program Provider Offers Predicted Trends and Effects in Channel Technology for 2015

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Perks.com releases latest White Paper: 2015 Trends in the Technology Channel

Perks CEO, Jeff Ford
When it comes to securing channel partner loyalty, and creating successful channel sales, third party incentive program platforms like Perks are definitely driving channel and B2B buying behaviors. There’s no doubt about it.

Perks.com, global provider of innovative channel incentive and loyalty solutions released its latest White Paper on Wednesday, March 19 titled: 2015 Trends in the Technology Channel.

The size of the global tech industry will reach $3.8 trillion in 2015, and that growth brings significant change to the technology channel. CIOs and other IT leaders are adapting their strategies to leverage increasing cloud capabilities. This resource aims to shed light on the upcoming channel technology trends for 2015 and guide stakeholders through best practices associated with nurturing their valuable partner relationships in order to increase channel sales effectiveness and partner loyalty.

Perks CEO Jeff Ford states that there are 5 macro forces transforming channel technology that organizations should be aware of and further explains that channel partner incentive programs, during the current business model transformation to the Cloud, are more critical than ever:

“These forces are not just fueling innovation and giving rise to new business models. They are also enabling historic advances in materials, medical, and manufacturing science, among many other areas. When it comes to securing channel partner loyalty, and creating successful channel sales, third party incentive program platforms like Perks are definitely driving channel and B2B buying behaviors. There’s no doubt about it.”

This White Paper aims to provide a better understanding of the 5 top macro forces impacting the technology channel, the importance of third party platforms in terms of driving channel and B2B buying behaviors, and how the evolving B2B Buyer’s Journey resembles that of the B2C experience.

About Perks
Perks is a leading incentive and loyalty marketing company that provides services and software to help our clients engage with their indirect channel and ensure channel partner and customer effectiveness. With a listing on the salesforce appexchange and a global user base exceeding 5 million users, Perks takes the guesswork out of channel incentives and loyalty programs. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management, and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise and our Science of Motivation™ platform.

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Deb Broderson
Perks
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