StrongView and Altimeter Group to Present Contextual Marketing Strategies for Email Marketers

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"What's the Future of Business" author and Altimeter analyst Brian Solis joins StrongView chief strategy officer Dave Frankland for live discussion on how customer context can transform digital marketing

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StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced an upcoming webinar for enterprise email marketers titled "Contextual Marketing: Beyond the Buzzword." On April 2, 2015, Altimeter senior researcher Jessica Groopman will moderate a discussion between Altimeter principal analyst Brian Solis and StrongView chief strategy officer Dave Frankland that will range from an actionable definition of contextual marketing to how understanding customer context can transform digital marketing.

Contextual marketing is the latest buzzword among digital marketers, but there is little clarity or consensus on what it is or why it's so valuable. This webinar fills the void with a reasoned discussion of the market forces that are driving marketers to embrace context, a practical definition and framework for brands seeking to better apply context, and tactics for leveraging it to drive customer loyalty and engagement.

This isn’t just another webinar. Structured as a fireside chat, this event will provide new insight into customer context and its potential impact on digital marketing. Plus, you'll hear case studies from major brands and get questions answered in a live Q&A session.

TITLE: "Contextual Marketing: Beyond the Buzzword"
DATE: Thursday, April 2, 2015
TIME: 11:00am PT / 2:00pm ET / 6:00pm GMT

●    Market forces making real-time contextual marketing possible
●    How to define customer context across multiple dimensions
●    How context enables customer centricity
●    Best practice examples from major brands


●    Brian Solis, Principal Analyst at Altimeter Group and author of "What's the Future of Business"
●    Dave Frankland, Chief Strategy Officer at StrongView

●    Jessica Groopman, Senior Researcher at Altimeter Group


StrongView's cross-channel marketing solutions provide enterprise marketers with the tools, services and insights required to effectively engage today's constantly connected customers. Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongView enables marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web.

A champion of "Present Tense Marketing," StrongView is committed to delivering solutions that reflect the new reality of the technology-empowered customer. Based in Redwood City, CA and backed by leading venture capital investors, StrongView has been helping global brands in retail, travel, finance, entertainment and online services overcome the limitations of other marketing platform providers for more than a decade.

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