Mercury Marine dealers credit new financing program to increased business

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Mercury recently launched four new industry leading engines

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“If you can enjoy your time on the water without stressing about affordability, we can get more people out on the water and it’s great for the industry." Boat Grotto owner Captain Leonard Mario Trani Jr.

Captain Leonard Mario Trani Jr., owner of the Boat Grotto in Southern California has been waiting for a financing program to help kick-start sales in 2015. He’s found it with the Mercury Repower Financing Program which offers credit-worthy borrowers who purchase a qualifying engine through the Mercury Repower Financing Program the option to defer their first loan payment for 90 days.

“I tell clients that don’t have the money now to set aside that thought, and Mercury will help you enjoy your time off with reliability of the new engine and the financial assistance they need at this time,” said Trani of his customers. “If you can enjoy your time on the water without stressing about affordability, we can get more people out on the water and it’s great for the industry.”

Repowering a boat is an opportunity for recreational boaters to fall in love with their boat all over again, and the deferred payment and Repower Revolution promotions provide consumers options to purchase a new Mercury engine in their preferred manner. Mercury engines offer unmatched quality, performance, innovation and reliability.

“Boating is about having fun on the water, and we are excited to offer even more ways to enjoy the performance of your boat,” said Randy Caruana, Mercury vice president of North/Central America and Asia Pacific. “This new Repower Financing Program offers consumers more options for better experiences with their vessels. With our new products, like the 350 Verado and our 75, 90 and 115 FourStroke outboards, the consumers’ boating opportunities have never been better. Being able to offer deferred payments, competitively financed, is just another way we are supporting consumers to get the most from their time on the water.”

“It’s one of the simplest decisions my customers make,” Trani added. “If there is a hint of indecision, the option of getting on your boat now and paying later is usually enough to seal the deal. And I know when I put a customer in a boat with a Mercury engine that they will be the envy of their friends because they are buying an engine that’s safe, powerful and is a simple, straightforward application.”

This optional deferred-payment promotion runs concurrent to the existing Repower Revolution promotion, which launched Jan. 1 and runs through April 30, and offers a promotional financing rate of 4.99% APR* for qualified applicants. This low rate provides customers the option of choosing a payment that fits their budget and allows customers to get the engine they want today. Consumers who choose the Repower Revolution rebate instead of financing can receive a rebate of up to $1,625 per qualifying repower engine.

The Repower Revolution financing promotion is available, via participating dealers, in all U.S. states except Alaska, Hawaii, Louisiana, Montana, Rhode Island and West Virginia. The rebate program is available, via participating dealers, in all U.S. states.

For more information, please visit http://www.mercurymarine.com

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Lee Gordon