The Loadown, a New York Mobile Revenue Optimization Startup, Expands Real-time Platform with Institutional Seed Investment

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The Loadown, a SaaS-based, real time revenue optimization platform for mobile apps based in New York raised an institutional seed round that will expand its dynamic pricing platform to offer new advertising optimization features and management services.

Currently, app developers and marketers can optimize their apps’ download, in-app and subscription pricing in real-time using The Loadown’s unique platform.

The Loadown (theloadown.com), a SaaS based real-time revenue optimization platform for mobile apps, recently raised an institutional seed round led by IGA Works, Inc., South Korea’s biggest mobile business platform, and Pleasant Valley Fund, LLC. With this investment The Loadown will expand its dynamic pricing services to offer advertising optimization.

“Our primary focus is to help app developers capitalize on market shifts and maximize their return on investment in real time.” said David Renard, CEO and co-founder of The Loadown.

Currently, app developers and marketers can optimize their apps’ download, in-app and subscription pricing in real-time using The Loadown’s unique platform. The platform allows them to continuously track their performance, monitor market shifts and actively respond to critical changes (e.g.: sales slowdown, change in user behavior, competitor price change, or changes in search visibility) by dynamically adjusting their pricing through The Loadown.

In addition, developers will soon be able to make the most of their marketing budgets by using the platform to automate real-time advertising decisions and react to market shifts with targeted ad buys in social media, third party apps, and the web. Similarly to the price optimization service, The Loadown will efficiently manage their client’s app portfolio using real-time app store data feed, proprietary triggers, algorithms and industry expertise.

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For further information about The Loadown and its services, visit http://www.theloadown.com, or email grow(at)theloadown(dot)com.

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About The Loadown:
The Loadown is a real time revenue optimization platform for mobile apps. Founded in 2013, The Loadown helps clients (e.g. Random House, Disruptive, Silver Apps) boost mobile app downloads by an average of 8x and increasing revenue by an average of 110%.

About IGAWorks:
Established in 2006 and based in Seoul, South Korea, IGAWorks provides the most comprehensive mobile business platform in South Korea. IGAWorks operates ADBrix, Korea's most widely-used mobile analytics solution, as well as providing global marketing, monetization and operational solutions. Their customers include Korea's largest mobile game developers and publishers as well as commerce, SNS and other mobile services.

About Pleasant Valley Fund:
Pleasant Valley Fund LLC is an early and seed stage investment fund focused on mobile, data, health, biomedical and pharma verticals helping companies to accelerate their business growth.

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Andy Arluk
The Loadown
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