Lyle Tick Joins J. Walter Thompson Company as Chief Growth Officer

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Newly Created Role Will Focus on Overall Growth for J. Walter Thompson Company



In Lyle, we have added to our management team a global citizen and digital native who is equipped to embrace the challenges of the industry and turn them into opportunities for growth.

Gustavo Martinez, Chief Executive Officer of J. Walter Thompson Company, announced today the appointment of Lyle Tick in the newly created role of Chief Growth Officer. In this role, Tick will report to Gustavo Martinez, and will be responsible for driving growth and leveraging the existing network of regional new business leads.

“Since joining J. Walter Thompson one year ago, my main objective has been growth,” said Martinez. “And in Lyle, we have added to our management team a global citizen and digital native who is equipped to embrace the challenges of the industry and turn them into opportunities for growth. As J. Walter Thompson Company charges ahead towards an ambitious goal of getting each office to the top of its market, Lyle will be an important asset in realizing that objective, and helping us to evolve from advertising agency to marketing communications brand.”

Tick, 39, joins J. Walter Thompson Company from Bacardi, the world’s largest privately held spirits company, where he spent three years, first as Senior Global Category Director, Vodkas, and most recently as VP Category Director, North America Vodkas. At Bacardi, Tick led both the development of the global strategy for GREY GOOSE® vodka and then the North American implementation of the GREY GOOSE strategy. Tick’s responsibilities included all marketing communication, innovation, trade advocacy and activation strategy for the Vodka brands.

“The opportunity to write a new chapter in the story of a 150-year-old brand, with a new and ambitious leader and management team, is really exciting,” stated Tick. “The agency world and its clients are navigating great change in the way we connect brands with consumers, and drive those connections into both bottom- line results now and longer-term sustainable relationships. I believe and I hope the work I have done for the past several years and the things I have learned on the client side with Bacardi will serve JWT and its clients well.”

Prior to joining Bacardi, Tick was Co-President of Gotham Inc., where he was responsible for overall agency profit and loss, quarterly and yearly planning, and setting short- and long-term strategy for the agency. While at Gotham, Tick also worked with “Arrested Development” stars Jason Bateman and Will Arnett on their award-winning content series, “Always Open,” for Denny’s.

Additionally, Tick has worked at agencies including McGarryBowen, MVBMS, DDB Worldwide and JWG Advertising on brands including InBev, Reebok, Verizon and Intel, among others. He is a “Global Citizen,” having lived and worked in the United States, the United Kingdom and Africa.

In 2005, he was voted by AdAge as one of the 20 visionaries in advertising and marketing under the age of 30, and he has also been recognized and awarded for his work by Cannes Lions, Clios, Effies, The One Show, HSMAI, AME and the Jay Chiat Awards.

Tick will assume his new role in late April, 2015.

The J. Walter Thompson Company, the world’s best-known marketing communications brand, has been creating pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson Company was founded in 1864 and is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. Today under the leadership of Worldwide CEO Gustavo Martinez, the company has evolved to include several global networks including J. Walter Thompson Worldwide and Mirum. Mirum is a new agency whose principles are deeply rooted in innovation, design, data, marketing and technology to drive business transformation. For more information, please visit and [

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