Although a singular success, becoming an official vendor to Bloomingdales has been a goal of mine since the inception of the Musical T’s. -Astrella
Los Angeles, CA (PRWEB) March 19, 2015
Nothing speaks for an individual better than their fashion and musical choices. Fashion designer and rock progeny Astrella has set out to prove this theory when her iconic and stylish line of MUSICAL T’s™ “drop” in Bloomingdale’s New York and Santa Monica stores May 2015.
The news is huge for Astrella and the future of her patent pending MUSICAL T’s™ line. Featuring luxury, high quality, made in the USA, 100% organic fabric garments targeted to music lovers everywhere, the brand has gained plenty of momentum since its introduction in 2014, for combining iconic album artwork re-imagined for fashion. Each Astrella tee includes her patent protected technology platform, allowing the consumer to swipe his/her smart device over the digital gate (NFC or QR code pending on retailer), allowing consumers to immediately download the album associated with the garments design. I.E. buy The Who’s A Quick One MUSICAL T’s™ and instantly stream the full album and/or have the mp3 files emailed to your computer.
Astrella’s savvy inspiration for her MUSICAL T’s™ line evolved organically from her own background in the music industry and today’s fashion trends – while pursuing her own passion to help bring life back to music sales. By her unique combination of art, fashion, music and technology to create this ingenious and hip clothing experience, Astrella enables consumers to access the albums they’re wearing on any network device and engage with the online community without skipping a beat.
After the success with one time strategic partner, designer John Varvatos in 2011 to produce and release Icon fashion tees based on two of Rock Hall Inductee DONOVAN’s (her father) album covers, Astrella’s husband and partner Jason P. Rothberg came up with the idea of a technology platform capable of securely bridging digital content with physical products. Three years later, with all the necessary technology in place, Astrella and her MUSICAL T’s™, was born. Astrella shared, "Although a singular success, becoming an official vendor to Bloomingdales has been a goal of mine since the inception of the Musical T’s."
To help celebrate the new spring collection and the Bloomingdale’s launch, actor/musician Drake Bell will perform on March 21st as part of the kick off Saxony Group Fashion Week El Paseo™ 2015. On the 23rd of March the MUSICAL T’s™ will be spotlighted on the runway in advance of their Bloomingdale’s debut. In addition, performances by Astrella’s friends and some of the official models for the MUSICAL T’s™ line. Including Rami Jaffee (Foo Fighters, Wallflowers) who has assembled an all star band and world-renowned DJ / GRAMMY nominated music producer, Carmen Rizzo will add a fitting spin to the brand’s runway show.
Other artists signed to the Astrella roster include, Classic Rock: Cyndi Lauper, Elton John,, Queen, The Who, The Spencer Davis Group. Pop: Michael Hutchence, Neon Trees Punk: The Vandals,. Rockabilly: Brian Setzer, Drake Bell. Rap: MC LYTE. Soundtracks: Queen “Flash Gordon”, Elmer BernStein “To Kill A Mockingbird”. Jazz: Ray Charles, Billie Holiday, John Coltrane, Miles Davis, and Thelonious Monk. Blues: John Lee Hooker, Lightning Hopkins. Reggae & World Music: Ravi Shankar, Slightly Stoopid and film maker David Lynch. With more labels and artists signing up weekly.
Saxony Group Fashion Week El Paseo™ 2015, which runs from March 21-28, 2015 provides opportunities to rub elbows with couture clothing designers, renowned interior decorators, swimwear stylists and up-and-coming talent in the fashion field. This year, it is expected to draw movers and shakers in the music, tech, and social media industries as well, thanks in part to growing interest in the Musical T’s™ line.
For more information, please visit the ASTRELLA website.
ASTRELLA is a luxury T-shirt and lifestyle brand focused on high-quality every-day wear with fashion-forward design and a green footprint. Astrella’s Musical T’s™ are available at fine retailer stores and boutiques, as well as online at http://www.astrellainc.com.