There are unique considerations when dealing with consumables.... By specializing, Blink brings niche expertise to bear that adds value immediately to food chain clients.
Atlanta, GA (PRWEB) March 24, 2015
Blink, a crisis communications agency serving food channel companies exclusively, opened its doors today, focusing on “crisis management services affecting every aspect of the food chain from turf to table,” said principal and co-founder Laurel Kennedy. “There are unique considerations when dealing with consumables -- ranging from health issues to consumer impact, environmental factors and regulatory oversight. By specializing, Blink associates bring niche expertise to bear that adds value immediately to food chain clients.”
Kennedy, co-founder Paula Hahn and team offer expertise honed over decades in the public relations business working on major crises ranging from product tampering to boycotts, from health and nutrition concerns to corporate responsibility issues with companies from the Fortune 50 to start-ups. What they all have in common: a need for strategic counsel and a thorough understanding of the food business.
Blink offers a portfolio of six products from a proprietary Reputation Current Ratio model, to gap analysis, crisis planning, event navigation, real-time crisis simulations using broadcast segments and closed-channel social media outlets, and media coaching for executives.
Hahn noted, “Anticipation plus preparation are bedrock values at Blink. When a crisis breaks in this digital world, the response has to be almost immediate. Blink helps organizations at any stage of crisis management, from risk assessment to on-site coaching. No plan? We can write it. Got a plan? We can test it. Ultimately, preparation represents the difference between you controlling the crisis, or the crisis controlling you."
Blink representatives cover the U.S. from locations in the Atlanta, Chicago and San Francisco areas. For more information about Blink, its mission and products, check out http://www.blinkmanship.com; contact Laurel Kennedy at 470.299.6575 or email lkennedy(at)blinkmanship(dot)com
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NOTE TO MEDIA: Company logo, Kennedy and Hahn photos available for download on http://www.blinkmanship.com under Notable tab.