Digital technology in retail stores better connects customers and improves the shopping experience

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Reinvent the store experience with digital technology to better connect with customers, says Andy Brown, Central Operations Director, Home Retail Group in preparation for his panel at the invite only forum, YOUR in Store Digital Technology Day (June 18, London) Learn more here:

As digital technology shakes-up the way we shop, retailers are reinventing the store experience to better connect with customers and to stay relevant in the digital world.

Savvy retailers are thinking about how to make it more relevant and personalised to be in their store. Those that take advantage of digital capabilities stand to gain against competitors that don’t.

The likes of John Lewis, Waitrose, Argos and Burberry, are all ramping-up efforts to innovate. Exploring how to genuinely connect with customers in real time and to create a richer shopping experience. Ultimately the thing that will mark one out from another is how well they execute it.

Andy Brown, Central Operations Director, Home Retail Group – a speaker at YOUR in Store Digital Technology Day (June 18, London) – says find ways to take your customers with you.

“At Argos we are particularly interested in ways to improve and simplify the customers’ journeys around enabling more efficient click and collect.”

While Simon Russell, Director, Retail Operations Development, John Lewis says convenience is key for customers.

“We understand that customer shopping habits are evolving. We are currently trialing a number of new in store initiatives to enhance the omni-channel customer experience… including ‘Click & Commute.’”

Digital disruptor Sarah McVittie, Co-Founder, Dressipi - also speaking at YOUR in Store Digital Technology Day (June 18, London) - says think about about what you are doing right now, and what makes your offer unique.

"At Dressipi we focus on putting the customer as well as the emotional, context-dependent nature of clothes shopping at the heart of everything we do. Don’t get distracted by hyped digital experiences – go to the core of what your customer’s problems are and solve them."

The future of retail lies in the ability to forge long-lasting and deeper connections with your customers in a transparent, seamless and engaging manner. Digital experiences will play a major role.

2015 will be a key turning point in retail. A whole new suite of winners and losers will start to emerge. Retailers must plan for this shift, or brace themselves for failure.

Andy Brown and Sarah McVittie will talk more about digital technology and customer engagement at the invite only forum, YOUR in Store Digital Technology Day (June 18, London). This unique day raises money to support London's young adults with learning disabilities. Helping them to achieve successful careers in the digital economy after leaving school. Learn more here:

Andy and Sarah will be joined by a specially invited group of senior marketing, digital and customer experience executives from top retailers including M&S, Maplin Electronics, Thomson Travel, and

To get more on this unique event, download the event brochure here:

George Kiley at One Connected Community says: “This invite only event is for retail's brightest minds to flesh out modern customer expectations within a closed door, intimate and collaborative environment. Proceeds change the lives of London’s young adults with learning disabilities. Get what you need to know. Do business. Change lives.”

Key talking points at YOUR in Store Digital Technology Day (June 18, London) inlcude:

  • What every executive needs to know about how digital technology positively impacts store traffic, conversion and loyalty
  • Valuable success stories on how savvy retailers use digital technology to engage customers with relevant shopping experiences
  • Brutal and blunt insight on operational and legacy challenges to better inform your strategy

For further information contact George Kiley at One Connected Community

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George Kiley

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