SEG Universe, Parent of Digit Bazar Announces Innovative Digital Marketing Strategy for Music Promotion - Steps have already been taken with mobile game Junior Runner

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SEG Universe and subsidiary Digit Bazar are going to unveil music promotion services in US and Indian markets.

Saurabh Verma, founder of Digit Bazar who is setting ground in India had this to say “this will be the biggest project handled ever and our months of hard work and homework is now going to be a reality.

SEG UNIVERSE SEG Universe in collaboration with its subsidiary Digit Bazar are foraying into digital marketing for promotion of music and entertainment media.

They have already showcased the beginning of this work with their game Junior Runner. It has been done by placing music into the game from featured artists.

Speaking about the new step being taken Saum Ghosh, who is the founder of SEG Universe and World Renowned musician as Saum G, said, “Music has always been close to my heart since I was a boy. My mother is a classically trained musician and her Indian influence on me has been profound. Also I am a classically trained cellist and love both classic and contemporary music. So I am really excited to be associated with this project.”

Saurabh Verma, who runs SEG Universes operations in India with Digit Bazar and is setting ground for the companies there, had this to say, “This will be the biggest project handled ever and our months of hard work and homework is now going to be a reality. We cannot wait to start this new adventure into the exciting world of music and music promotion.”

Both Seg Universe and Digit Bazar will soon start a media blitz which is already in place but were tightlipped about their strategy.

According to company representatives, they have started this foray by adding featured music from artists into their current mobile game assets. Their game Junior Runner has already exceeded a thousand downloads on both IOS and Android without heavy promotion has already had music added to it based on the new plan.

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Saurubh Verma
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