Mashable Announces Mike Schmidt as New Director of Editorial Video

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Schmidt will lead and expand Mashable editorial video production and strategy

Mashable, the leading media company for the digital generation, announced today that it has hired Mike Schmidt as its Director of Editorial Video, to oversee the production of editorial video that informs, inspires and entertains, and help refine the brand’s creative vision for video that connects with Mashable’s global audience.

In this evolving digital world, Mashable tells stories in a new voice and in new formats that resonate best with its connected audience. Video is increasingly becoming a critical tool of storytelling, from YouTube-oriented original series, to longer-form documentaries. In his new role, Schmidt will lead the team that produces informative and entertaining video content for multiple platforms. He’ll also be responsible for promoting the growth of Watercooler video, product reviews video, news video and everything in between, as well as managing a growing team of video journalists.

“Storytelling in the digital era has been driven by visuals in all shapes and forms and on many different platforms. Video in particular continues to have a significant impact on the way we tell stories, from a moving documentary about the recovery of a Boston Bombing survivor, to a Sesame Street musical video encouraging you to unplug and go outside,” said Jim Roberts, Chief Content Officer and Executive Editor. “Mike not only brings an exceptional set of skills and experiences, but understands the value of collaboration and importance of reaching and serving a mobile audience. With him at the helm, we’re excited to continue bringing our creative visions to life and expand the way we engage with our readers and social followers around the world.”

Prior to joining Mashable, Schmidt was co-founder of morel, a creative design and storytelling agency based in Washington, D.C, where he helped lead digital projects, websites, interactive documentaries, design systems, branding and short films for clients. Before that, Schmidt was Director of Multimedia at National Geographic, where he was responsible for the vision, strategy and management of the digital magazine’s original content and web distribution on its website, on YouTube and on other channels.

Schmidt was the Associate Creative Director of the experimental iPad news publication, The Daily, managing the news design team on daily news and multimedia features from the public launch in 2011.

He’s also served in numerous roles at UNC Chapel Hill, teaching multimedia journalism and designing educational tools for students. More recently, he was an adjunct professor at the City University of New York.

Additionally, Schmidt has run Mohawk Street, his own personal studio, since 2000.

Schmidt is a graduate of Arizona State University and North Carolina State University, where he studied psychology and art and design respectively. He joins Mashable at the end of March and can be found on Twitter at @mohawkstreet.

About Mashable:
Mashable is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 42 million unique visitors worldwide and 21 million social media followers are one of the most influential and engaged online communities. Founded in 2005, Mashable is headquartered in New York City with offices in San Francisco, Los Angeles and London.

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Fiorelli Salvo
Mashable
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