Engaging consumers on a deeper level can build loyalty, increase customer retention, and drive growth. And these workshops will show marketers exactly how to do that.
Cincinnati, OH (PRWEB) March 20, 2015
Acquire the essential tools for effective customer engagement at the 8th annual Loyalty Expo presented by Loyalty360 – The Loyalty Marketers’ Association.
Through a series of workshops designed to drive customer engagement through personalized marking techniques, brands will learn how to customize CRM, increase customer retention, launch successful loyalty programs, and more.
This event will be held April 27-29, 2015, at the Loews Royal Pacific Resort at Universal Orlando in Orlando, Florida. Don’t miss these insightful workshops.
Are You Being Rewarded for Your Rewards Programs?
Presented by Cvent
Speaker: Mike Phillips, Director of Professional Services Group
Speaker: Meg Stensrud, Regional Sales Director
Customer engagement is primarily emotional. But if rewards programs are designed as a rational way to create customer loyalty, are these customers actually engaged? This workshop will showcase the relationship between rewards program membership and customer engagement.
Building an Enterprise Loyalty Strategy: Methods, Tools, & Best-Practices
Presented by Lenati
Speaker: Clay Walton-House, Leader of Customer Retention & Loyalty Practice
Speaker: Marc Steiner, Leader of Customer & Product Strategy Practice
Loyalty Marketing is a discipline that requires deep insights into the customer and an ability to create experiences that influence customer thinking. Join Lenati’s customer loyalty experts to learn from their work with leading brands like Nordstrom, Starbucks, and T-Mobile—brands who have focused on holistic, enterprise approaches to managing customer experience end-to-end to generate loyalty.
Customer Experience and the Brand Promise: Case Study and Discussion
Presented by Verint Systems
Speaker: Greg Sherry, Vice President
One of the biggest challenges is maximizing customer engagement and increasing revenue while minimizing the cost of delivering an outstanding customer experience across all channels. Organizations can create a relevant and differentiated customer experience by closely linking the organization’s brand and customer experience strategy, along with aligning the right people, with the right attitude, in the right environment.
Making Moments Matter: Thinking Beyond Tactics to Win Hearts
Presented by Kobie Marketing
Speaker: Matt Stein, VP, Customer Experience & Agency Services
Loyalty marketers have become too focused on the technical side of marketing, but the connection between brand and customer is about more than serving a consistent experience across mediums and devices. In this session, Matt Stein will address the next level of omni-channel marketing. Don’t be left behind.
“It is essential that brands understand and meet the expectations of consumers,” said Erin Raese, Loyalty360 President and COO. “Engaging consumers on a deeper level can build loyalty, increase customer retention, and drive growth. And these workshops will show marketers exactly how to do that.”
The 8th annual Loyalty Expo will bring together over 500 executives from leading global companies to learn how innovative brands are building successful and lasting customer relationships.
This premier industry event will include over 20 interactive sessions, the 2015 Loyalty360 Awards ceremony, and insights uncovered in the 2nd annual Loyalty Landscape: The State of the Industry report.
Network with today’s most influential marketing experts as they explore three days of product demonstrations, peer-to-peer roundtables, cocktail receptions, and more.
To register for the 2015 Loyalty Expo, or to receive information and agenda details, please visit: http://loyaltyexpo.com/
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty.