Cats Walking on Air this Earth Day with New Eco-Friendly Light and Soft Litter

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Healthy Pet adds ökocat Soft Step™ to environmentally conscious natural fiber cat litters

This Earth Day, Healthy Pet is building on the success of its eco-friendly cat litter brand with the launch of a new innovation for this environmentally friendly line. ökocat™ Soft Step™ Natural Wood Clumping Cat Litter offers a finer, clay-like texture, while still providing a low-dust environment and high level of absorption and odor control.

ökocat™ Soft Step™ will be the fifth formula in the ökocat™ natural litter collection, made of sustainably harvested, extra lightweight, fine wood granules that are softer on cats' paws than other naturals. The soft touch of ökocat™ Soft Step™ makes it an ideal solution for sensitive paws, seniors, kittens, and generally discerning felines.

Each year, 2M tons of non-biodegradable clay litter fills US landfills, prompting many cat owners to seek alternative solutions to support a healthier home and planet. Mimicking the texture of clay litter, ökocat offers an earth-friendly and allergy-friendly alternative that serves as a gentler transition to natural litter.

Not only does this Washington-based company focus on a daily commitment to eco-friendly pet products, but the Healthy Pet leadership team proudly works each day to reduce the impact made on our planet and its resources throughout all levels of the business - from sourcing to manufacturing to delivery and performance to the end-consumer.

"Sustainability is not a fad," stated Ted Mischaikov, Chief Executive Officer of Healthy Pet, who drives a Nissan Leaf. Last year, Mischaikov added a charging station to the Healthy Pet campus, encouraging employees to make the switch to electric. "Our Healthy Pet team is working hard in the relentless pursuit of professional excellence, innovation, and sustainability."

This new ökocat Soft Step formula joins the 4 existing natural solutions from ökocat, offering up to 500% absorption, 7-day odor control, and a 99% dust free environment:

ökocat Natural Wood Clumping Litter
ökocat Natural Wood Long Hair Clumping Litter
ökocat Natural Wood Pine Litter
ökocat Natural Paper Dust-Free Litter

Available to US households in April 2015, Soft Step,™ will come in 3 convenient sizes, affordably priced at $8.99, $13.99, and $19.99.

Learn more about natural cat litter at http://www.okocat.com and Rufus the natural litter "cat"vocate: https://www.youtube.com/watch?v=q6gukfagSXI

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About Healthy Pet Healthy Pet®, founded as Absorption Corp over 25 years ago, is a multi-category global pet product manufacturer and marketer dedicated to helping pets and their human families live active, happy and natural lives The company’s popular brands include the #1 brand of small animal bedding, carefresh®, as well as ökocat, Critter Care® and Puppy Go Potty®. For more information please visit: http://www.healthy-pet.com.

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Ashley Torresala

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