ROIC analytics to launch new survey software product, ScorePinion

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Responding to customer demand for easy-to-use survey software, the market research and retail analytics firm will introduce a powerful survey platform in May 2015.

ROIC analytics, a Boise-based analytic software and services firm, announced today that the company will roll out a brand new software, ScorePinion, on May 20, 2015.

ScorePinion ( is ROIC analytics’ solution for customer-driven decision making—an opinion survey and scorecard rolled into one product. The web-based Software-as-a-Service (SaaS) solution will enable companies to analyze their customers’ opinions of their products and services and receive intelligent feedback.

The analysts of ROIC analytics have helped companies make better decisions through effective consumer research and market analysis for more than 25 years. In addition to ROIC’s experience with survey creation and execution, the company offers business expansion and strategy, dashboard and scorecard development, and market research expertise to clients in the retail, restaurant, and service industries.

“For many years, business owners and leaders of retail companies have relied on ROIC analytics to help them understand their growth potential, use business intelligence and fact-based analytics to make smart decisions, and grow their businesses,” says Tom Kessler, founder and managing partner. “We’re very excited about this next chapter, and we are confident that ScorePinion will provide brick and mortar businesses the type of actionable intelligence they need to achieve long-term success.”

Kessler says that ScorePinion was inspired by ROIC analytics clients’ frequent requests for an easy, yet powerful survey platform at a price that makes sense for the small business. “We work with single and multi-unit franchises, businesses trying to expand across the country, and companies in between,” Kessler said. “Understanding their customers is key to their success. Most do not have the time or interest in becoming experts in questionnaire design, yet they need a survey product that allows them to track trends in customer satisfaction and correct any issues before they translate into lost revenue.”

To learn more about ScorePinion and sign up for a free 30-day trial when the product launches in May, visit


Founded as a market research and retail analytics firm, ROIC analytics has helped clients in the retail, franchise, restaurant, and other industries plan, develop, and execute effective expansion strategies and collect customer and competitive intelligence through analysis and predictive modeling. Today, ROIC analytics offers solutions for companies’ market research, survey, dashboard/scorecard, and business expansion and strategy needs. Learn more at

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Sam Lowder
ROIC Analytics
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