BlueCava Receives NAI Membership and Expands Privacy First Initiatives

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BlueCava strengthens its commitment to consumer privacy and choice with NAI membership

BlueCava, Inc. announced today that it has received NAI membership, further strengthening its privacy-first initiatives. Through this membership, the NAI has confirmed BlueCava offerings comply with the NAI’s Code of Conduct, including all IBA (Interest-Based Advertising) categories. This most recent membership adds to a comprehensive and consumer friendly line up of options, which BlueCava provides, that allows consumers to control how advertisers market to them in a cross device world. BlueCava offers:

  • An opt-out mechanism, as well as the ability to reset your BlueCava advertising ID
  • Compliance with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework
  • Compliance with the NAI’s 2013 Self-Regulatory Code
  • Adherence to the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioral Advertising

"It really comes down to choice. Consumers want the ability to control how they are marketed to, regardless of device type. BlueCava is proud to be on the leading edge of offering these choices in a simple, clearly defined policy and process," said BlueCava President and COO, John Sherrod. "We believe in NAI and DAA initiatives, as well as other self-regulatory industry associations.”

The NAI is a non-profit organization, made up completely of third party digital advertising companies, that is the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. The organization works with leaders in online advertising to craft policies that ensure the responsible use of data. The result is the development of high standards that are practical and scalable to benefit everyone.

“We are excited to welcome BlueCava as the newest member of the NAI," said Leigh Freund, President and CEO of NAI. “BlueCava’s membership in NAI shows that they are committed to honor high standards for data management while continuing to provide innovative and valuable services.”


BlueCava is on a mission to change the way digital advertising is delivered, measured, and optimized, acting as a catalyst for cross-screen capability to enterprises of all proficiencies, with an emphasis on openness and sustainability. Its privacy-first Audience Association Platform makes the connections between screens, consumers and households, enabling advertisers, publishers and AdTech providers to leverage their audiences cross-screen. With insight into which screens influence and convert, combined with meaningful audience data, marketers are armed with actionable metrics that improve user experience, increase conversion rates and maximize ROI.

Founded in 2010, BlueCava maintains offices in New York City and Irvine, California. To learn more about its services and offerings, please visit

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Kameron Scott
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