New eNewsletter Keeps Periodontists in Touch with Patients Year-round

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Sent monthly by e-mail, Perio Health educates patients about the importance of dental care

WPI Communications, Inc., a newsletter marketing firm that helps dentists, physicians and other professionals grow their practices through increased patient contact and referrals, has just released a new marketing product for periodontists. A monthly eNewsletter, Perio Health is a full-service, turn-key marketing system that enables periodontists to regularly educate their patients.

With the Perio Health newsletter marketing program, professionals at WPI Communications do all the work, from preparing the content and designing each issue of the newsletter to sending it at the beginning of every month. It is extremely easy to get started with Perio Health—periodontists need only provide a list of e-mail addresses. WPI takes it from there.

An experienced team writes, edits and meticulously fact-checks the content while our award-winning designers put the finishing touches on this fully customizable eNewsletter for periodontists. Each article reminds patients of the importance of regular dental care. WPI Communications’ extensive experience with dental practices has provided proof that well-educated patients are more likely to maintain their dental health and recommend their dentist to friends and colleagues.

“The more you engage and educate your patients, the more loyal they will be to your dental practice,” says Steven Klinghoffer, president of WPI Communications. “This will reduce attrition, decrease appointment cancellations and even encourage patients to refer friends, relatives and business colleagues to your periodontal practice. Through an effective e-mail newsletter program like Perio Health, case acceptance will increase. This is an ideal way for periodontists to build their practices.”

While WPI Communications prepares and sends the eNewsletter, periodontists are free to customize it with their own content, colors and fonts, and can even change the name of the newsletter if they would like. Special announcements about their practice may also be included.

WPI Communications will provide quarterly tracking reports detailing how many recipients opened each issue of Perio Health, as well as a list of any bounced e-mail addresses so that patient records can be updated.

WPI Communications has worked with dentists for more than two decades. The newsletter marketing company also offers referral-generating newsletters for dental specialists in the United States and internationally.

Perio Health is offered on a first-come, first-served geographically exclusive basis, meaning that only one periodontal practice in a given area will be licensed to send the eNewsletter. Periodontists interested in marketing their practices with this newsletter program should call Sari Klinghoffer at 973-544-0410 or e-mail her at slklinghoffer(at)wpicommunications(dot)com.

WPI Communications, Inc., helps professionals market their practices through editorially based programs that present the practice as knowledgeable, well trained and willing to communicate their expertise. WPI has been providing newsletter marketing services to professionals since 1952. For more information about WPI Communications or a free copy of “Ten Steps to Increase the Value of Your Dental Practice with Newsletter Marketing,” please call 800-323-4995, e-mail info(at)wpicommunications(dot)com or visit http://wpicommunications.com/.

Contact:
Anne Henoch
WPI Communications, Inc.
55 Morris Avenue
Springfield, NJ 07081
Tel: 800-323-4995 ext. 1030
Fax: 800-677-9742
E-mail: ahenoch(at)wpicommunications(dot)com
Web site: http://www.wpicommunications.com

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Nellie Bailey
@MarketingDental
since: 09/2009
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