Tigers Gear up with Bedgear for Performance and Recovery this Season

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Detroit Tigers join with bedgear™ performance bedding as players look to increase their game edge through achieving more recovery at night with personally-fitted pillows and heat- and moisture-wicking sheets. Sleep Fuels Everything®

Sleep fuels everything, especially performance on the field, court or ice. Aside from the obvious reasons as to why rest is important, establishing a consistent sleep pattern is even more important

Bedgear, the innovative company that introduced performance bedding, is bringing their patented fabric technologies to the Detroit Tigers. On Saturday, March 21st from 10am to 3pm, bedgear will host a pillow fitting at Joker Marchant Stadium, the Spring Training home of the Tigers, where players and coaches will be properly fitted for bedgear products.

Did you know that 30% of the comfort of your sleep is created by your pillow, and 95% of people sleep on the wrong pillow?

Bedgear builds performance products and is spreading the pillow fitting process we pioneered, ensuring each person gets their individualized sleep solution. With our busy lives today and so many demands on our attention, we say YOU CAN’T CHEAT SLEEP – you can get more RECOVERY out of the time you spend in bed.

This unique sponsorship agreement is geared toward furthering bedgear’s reputation as the performance bedding choice for professional athletes. Since bedgear’s inception, athletes have been lining up to be fitted for pillows, instructed on the benefits of proper rest and recovery and provided samples of product through bedgear’s Ambassador Program, which currently boasts Olympic-level athletes, professional sports players, as well as X-Games stars. Bedgear understands the need of athletes with extreme body types and only one opportunity to get everything right on the field each day to thus get a maximum recovery at night; presenting cutting-edge bedding product technology to them not only addresses their needs, but also provides important product feedback.

Bedgear is currently the official sleep sponsor of the New York Islanders, one of the hottest teams in the National Hockey League. This past October, the New York Islanders were fitted for bedgear’s products. While bedgear won’t take credit for the Islanders’ amazing final season at the Nassau Coliseum, one of their best in the last 30 years, it’s obvious that they have got their #sleepfuel!

“Sleep fuels everything, especially performance on the field, court or ice. Aside from the obvious reasons as to why rest is important, establishing a consistent sleep pattern is even more important,” said Shana Rocheleau, VP of strategic development at bedgear. “Baseball has the longest season of all major sports, with more than 80 games on the road. Our gear is just as important as the gear used on the field, since the players will be taking their bedgear pillows with them on road trips. Having their pillow deliver consistent results and sleep patterns in different hotels, on different mattresses over the course of a long season is important.”

Partnering with athletes and sports teams is important to the bedgear philosophy of educating not only the general public about the benefits of proper #SleepFuel, but also children and teenagers, who look up to sports stars, who can make getting a good night’s sleep aspirational for youth. Sleep directly impacts focus and memory, enhancing your performance in class, as well on the field, and helps counteract obesity and other childhood concerns. The bedgear Sleep Fuel Foundation, a registered 501(c)3, is committed to helping build our kids to the best they can be and takes great pride in educating children about the benefits of recovery at night to fuel performance.

About bedgear™

Founded in 2008, bedgear pioneered the category of performance bedding essentials – uniquely designed products built on a patent-pending sales process that fits your sleep position and body frame, to provide you with the maximum recovery at night. With a “lifehacker” philosophy centered on helping you achieve more, our collection of performance pillows, pillow protectors, mattress protectors and sheets utilize heat- and moisture-wicking fabric technologies just like we currently enjoy throughout our active daily lives – when we run, ride bikes, do yoga and adventure in the outdoors. Manufactured using only flexible materials that enhance ambient air flow and allow for free range of motion, bedgear performance bedding products help you temperature regulate for better rest. bedgear was ranked # 339 on the Inc.500 list of fastest-growing companies in 2012, and has been included in Crain’s NY Fast 50 companies in 2013 and 2014. Eugene was a Finalist in the EY Entrepreneur of the Year Awards in 2014 and is a nominee again for 2015. You can’t cheat sleep – but you can get more out of the time you spend in bed with products created for your individual needs. Sleep Fuels Everything®

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Shana Rocheleau
+1 6314147758 Ext: 304
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since: 07/2011
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