New mobile Phone App released in beta, that could replace the ZIP code

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Announcing the PIP, (Palonek Inestimable Positioning), the concept behind a mobile phone app dedicated to changing the way we find locations, saving billions of dollars with profound, life-saving implications for people throughout the world. Will the PIP replace the Zip Code as a primary system for locating people, homes and businesses?

Estoy Aqui

Great Expectations

Edward Palonek Rothwell, creator of the first online search engine for unclaimed property and the global unclaimed property industry with is betting that his new phone app, PIP (Palonek Inestimable Positioning), will revolutionize the way we find people, homes and businesses. With a beta version clearly functional, a lot less people are going to get lost.

Palonek says, “The Zip Code was perfect for its time, but, now, in the Digital Age, I believe PIP, the concept behind my new phone app, will profoundly change the way we find locations. PIP (Palonek Inestimable Positioning), its acronym, is derived from one of my favorite characters- Pip, of Charles Dickens classic Victorian novel, Great Expectations.”

The ZIP code, acronym for Zone Improvement Plan, was submitted to the post office by Robert Moon, a postal inspector, in 1944. It first began to function in a non-mandatory way for postal addresses in 1963. Later in the decade, ZIP became mandatory for all proper postal addresses as well as becoming an intrinsic component of Data Collection, Marketing Protocols, Internet Technology and Geographical Information Systems.

The reality is- today, many locations are still incredibly hard to find.

PIP will limit the annoying and sometimes tragic location mishaps occurring to hundreds of thousands of people every day. With this app, most mobile devices like cell phones, tablets and computers, can utilize your devices' GPS capability to create a unique smart address code produced by the PIP program. The app links a physical/geographical address to a logical address through a special sequence of letters, numbers or both. Your cell phone creates a unique six digit code (much like a ZIP code) on the spot, which you can give to anyone to find or identify any specific location anywhere in the world.

The unique smart address identification key can then be given to anyone with a Mobile Device/tablet or wireless computing device, that already has downloaded the Application, then that device will be able to decode/interpret that same smart unique address identification key into a physical GPS coordinate and ultimately represent/display that location on a variety of common/generic mapping applications.

The map Application on the Mobile Device, would display the physical location linked to that unique address identification key, eliminating the need to either verbally/electronically describe the desired destination and how to get to that point.

As Palonek says, “We say the PIP (Palonek Inestimable Positioning) has “inestimable positioning” because like the Zip code, there may be uses and technical improvements that will only really be discovered after the app’s launch. Pip’s Victorian namesake would probably like the phrase, which so accurately describes the “great expectations” Pip had for himself, as we now do for the rest of the world.”

Not a newcomer to technical innovation, Palonek came to his own back in 1994, when, in seeking to get his parents’ estate in order, he discovered the overwhelming difficulties the average person might face in recovering lost and unclaimed property. The result was the creation of the world’s first search engine for unclaimed property, a multi-faceted program with a completely automated website. At one point, Oprah’s producers called, his appearance on her show beginning an unsolicited media blitz including dozens of radio shows and TV shows like Maury Povich, CNN, ABC’s Primetime, and NBC’s Dateline. Found Money became the world’s premier international public service assisting in the reclamation of unclaimed properties.

To find out about PIP or for a media interview with Edward Palonek Rothwell, call +507-6675-5452 or email him at Visit PIP’s website at, or the Android beta version of the download at the Google Play Store.

The beta version is called Estoy Aqui ( which is Spanish for "I'm here"), which is currently available in the Google Play Store.

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Edward Palonek Rothwell
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