Alfex launched its 1st Swiss Made smartwatch during Baselworld

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Alfex has launched its 1st Swiss Made smartwatch during Baselworld and is ahead of time presenting a fully functioning swiss made smartwatch which is available for retail by the end of April!

In the exclusivity of their new private showroom Alfex has launched its 1st Swiss Made smartwatch. At first sight the smartwatch shows as robust Swiss piece of modern time, however upon a closer one can see a range of icons which all correspond to the various savvy functionalities of this new Swiss Made smartwatch.

Besides traditionally telling time, the watch has a series of functionalities which transforms the traditional watch into a time piece of modern technology. The connect watch has a pedometer which counts the number of steps and can indicate if you have reached your daily goals. In addition the smartwatch indicates incoming and missed calls, notifies you once you have received a new email and provides you with notifications from a series of social networks, such as twitter, whatsapp, facebook and Skype.

To inform its user on new notifications the smartwatch offers 3 different alerts: vibration, LED light and sound, which can be customized for each type of notification. Using the latest Bluetooth technology, the functionality of watch is enabled by the Alfex Smart APP, which will be available for Android and iOS.

Besides the modern functionality, the watch illustrates great Swiss quality and is equipped with stainless steel its dial protected by sapphire glass and resists to 10 ATM.

To conclude, Alfex once again shows itself as a dare devil and takes as one of the few the first steps in combining traditional watchmaking with modern technology.

Take a look for yourself and make no excuse to miss this important milestone and come to the exclusive Alfex showroom in Basel!

The Swiss made smartwatch will be ready for retail by the end of April

http://www.alfex.ch/smartwatch

For more information and graphic materials please contact

Alfex press
press(at)alfex(dot)ch
+41 91 6122290

Alfex
Alfex has been committed to making its mark in the panorama of watch making for the last 65 years, focusing on design, fulfilling the criteria of Swiss made quality and offering a product range with attractive prices. Its in-house team of designers continues to strike this ideal balance, in line with the vision of Ferdinand Gindraux, the founder of the company. he set up the firm in 1948 with the idea of creating a brand that would revolutionize the traditional concept of timepieces. it was immediately clear that design was priority, a choice that has helped the brand from Ticino win many international awards on numerous occasions: the “red dot award”, awarded by the design zentrum of Hamburg, which sees Alfex competing once again this year, and the “good design award”, presented by the national museum of architecture and design of Chicago to the product with the most innovative graphics and design. 2013 marked its 65th anniversary, and Alfex is celebrating with the vision of looking towards new perspectives, thanks to the work of Marcus Weber, who has been the company’s CEO since 2011, while respecting the traditions and innovation that have always been important for the brand. For more information and graphic materials please contact

Alfex press
press(at)alfex(dot)ch
+41 91 6122290

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Ilse Baas
Alfex
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Ilse Baas
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