Google considers secure SSL connections a ranking signal, but if their crawlers can’t find the HTTPS pages, sites lose any potential ranking advantage conferred by using SSL.
Hudson, FL (PRWEB) March 23, 2015
AHosting, a leading provider of specialized CMS and FFmpeg hosting, has responded to Google’s revelation that 80% of websites have misconfigured SSL implementations by warning hosting clients that they risk missing out on search engine traffic if they don’t properly configure their sites for SSL.
In a post published earlier this month on Google Plus, Google Webmaster Trends Analyst Gary Illyes revealed that 80% of HTTPS URLs that were eligible for entry in Google’s search index were not included because the search engine company’s crawlers could not locate the pages. When webmasters begin to provide SSL, many neglect to properly configure their sitemaps and canonical links to include the SSL pages, which significantly reduces the chance of Google finding them.
SSL implementation has become a hot topic of late, with Google using SSL as a ranking signal and heightened concern for user privacy.
“As sites begin to serve pages over SSL, it’s important that they fully implement the recommended modifications to ensure they benefit as much as possible from search engine traffic,” warns Daniel Page, Director of Business Development at AHosting, Inc., “Google considers secure SSL connections a ranking signal, but if their crawlers can’t find the HTTPS pages, sites lose any potential ranking advantage conferred by using SSL.”
Because of the ranking advantage and the way recent attention has been focused on security and privacy, AHosting expects that many content management system users will begin to implement SSL. It’s a positive move that will result in a safer web for users, but unless webmasters make the effort to fully configure their sites, users won’t be able to find a site’s secured pages through search engines and site owners will miss out on the SEO benefits.
AHosting, a retailer of SSL certificates, recommends that users who intend to implement SSL on their site make themselves aware of the potential consequences for search engine optimization and use Google’s How To Migrate To SSL Document for guidance.
AHosting is a managed web hosting provider with facilities in Orlando, FL, and Detroit, MI, owned and operated by AHosting, Inc., supplying hosting services that are truly beyond imagination. Since 2002, AHosting has established one of the web’s premier solutions for reseller web hosting, multiple IP hosting, dedicated servers, and VPS hosting. For more information, visit http://www.ahosting.net.