‘Glia’ Empowers Consumers to Vote With Their Wallet

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Free iOS App Enables Customers to Shop Their Values By Matching People with Companies and Brands that Share their Personal and Political Beliefs

Launched nationally today, Glia is a free iOS app that empowers the modern consumer to connect their personal and political views with national brands and local businesses that share their values and beliefs. Glia enables users to connect with providers that share your particular views on hot button topics ranging from gun rights to gay rights and many issues in between. Glia is non-partisan and apolitical, currently covering national restaurant and retail chains where consumers most commonly spend their money, and Glia is adding more businesses and brands every week.

“People are more passionate than ever about their values and causes, but haven’t figured out how to channel that energy for good and avoid working against their beliefs on a daily basis,” said Glia CEO Barry Klein. “We ‘like’ things on Facebook sometimes, vote on occasion, donate money sporadically, and volunteer when it fits into our schedule, but we spend our hard earned dollars with little thought to where it goes.”

How Glia Works:

  • Users quickly input their values and beliefs and prioritize them using the Glia app
  • Poll questions help refine a user's profile on issues important to them
  • Glia’s algorithm then analyzes how they match up with the businesses and brands that they want to patronize, giving them a personalized Glia score
  • From Starbucks to Chick fil A to Carl’s Jr. to CVS – consumers now know which businesses match their values, and which ones don’t measure up

Glia’s team of data researchers, pollsters, and business analysts have collected data from more than 200 national chains. Covering dozens of political, social, and economic issues ranging from campaign finance reform to charitable giving to abortion to the environment, all of which is aggregated, analyzed and filtered through Glia’s proprietary algorithm.

“Currently, the information people need to make values based spending decisions is fragmented, inaccessible and impersonal. Glia does the work for consumers, giving them the information they need when they need it,” said Klein. “We are not pursing any particular personal or political agenda, and I want to emphasize that privacy and neutrality are two of Glia’s fundamental, foundational values. Our users’ privacy is paramount, and their personal information is not for sale.”

About Glia
Glia was founded with the vision of becoming a partner with consumers in their spending decisions and helping to make every spending choice a personal statement. The name Glia comes from a type of cell that makes connections in the brain – and that’s Glia’s goal – to connect businesses and consumers in a way that allows for informed, values based consumer spending. For more information about the app, visit http://www.Glia.is or find us on social media at Facebook.com/Glia.is, Twitter: @Glia_is

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Barry Klein
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since: 06/2014
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