San Jose, CA (PRWEB) March 24, 2015
The Information Age has reached a tipping point. Recent trends show that people access the internet on phones or tablets far more often than from a desktop computer. Still, too many businesses think of their mobile sites as afterthoughts or just an auxiliary to their main site, rather than the most prominent way to promote their business. They don’t realize that a bad mobile experience can turn a potential customer into a missed opportunity.
UserZoom is excited to announce an upcoming webinar discussing the importance of Mobile Usability Testing for small and medium-sized businesses with guest Forrester Research Analyst and Customer Experience Professional Deanna Laufer.
REGISTER HERE: http://goo.gl/h8uRyf
Sign-up for the March 31st live webinar: 11AM PST/2PM EST to Harness Mobile Usability Testing to Increase Your Mobile Experience
In her talk, Deanna will cover:
● What customers expect from their mobile experience and what drives them away
● Why traditional lab-testing isn’t quick or comprehensive enough to maximize efficiency in today’s mobile economy
● How to strengthen your business results with mobile usability testing
No business can afford to fall behind in the mobile marketplace. Today’s businesses need to be fast, agile, and adjust on the fly to shifting consumer demands and mobile trends. Mobile Usability Testing is the most efficient way to achieve that agility.
Don’t worry if the time isn’t right for you – everyone who registers will receive a link to an on-demand version of the Webinar!
Grab a seat: http://goo.gl/h8uRyf
ABOUT DEANNA LAUFNER
Deanna provides research and advice to customer experience professionals in order to help them improve the customer experience their organizations deliver. Her research focuses on mobile user experience and customer experience strategy. Before joining Forrester, she worked with leading organizations like NASA, EPA, and GAO. Laufner currently holds an M.S. in technology and policy from the Massachusetts Institute of Technology and a B.S. in electrical and computer engineering from Cornell University.