U.S.-Based AirSage Acquires Israeli-Based Decell Technologies

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Purchase Further Expands the Footprint of AirSage, the World’s Largest Provider of Population Movement Data

AirSage: the Power of Where and When

The acquisition of Decell will allow us to provide further value in the U.S. and abroad.

Complementing the company’s recent surge in organic market growth and data analytics volume, AirSage®—a pioneer in population analytics—has purchased Decell Technologies. Decell provides real-time, historical and predictive road-traffic information as well as advanced analytics solutions using cellular and GPS floating car data, services that are complementary to AirSage’s product offerings. The deal significantly expands AirSage’s product portfolio and reach, as well as re-enforces the company as the world’s largest provider of consumer locations and population movement intelligence.

“AirSage has had a long history in the transportation arena. The acquisition of Decell will allow us to provide further value in the U.S. and abroad. Decell’s expertise in travel time and speed data rounds out the AirSage product portfolio,” states Cy Smith, Founder and CEO of AirSage. “We have had a long-standing, positive relationship with Decell and are thrilled to formally align their technology, intellectual property and industry expertise with ours.”

Over the past four years, AirSage has experienced exponential organic growth by transforming a variety of industries including, transportation and transit, travel and tourism, as well as consumer and market research. AirSage’s multi-discipline expansion has been recognized with several awards, including:

= In 2013 and 2014, AirSage was named to Inc. magazine's list of America’s 5000 fastest growing private companies. Ranked at 679 in the 2014 Inc. 5000, AirSage moved up more than 1,600 spots from 2013’s ranking of 2,309.

= In 2014, AirSage was ranked at #244 on the Deloitte Technology Fast 500, a list of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. Companies named to this list are selected based on revenue growth and sales of proprietary intellectual property or technology. AirSage saw tremendous three-year revenue growth of 402% (growth from 2013 over 2009).

Decell Technologies, a leading provider of road traffic information, bases its products on cutting-edge analytics technologies for different sources of Floating Car Data (FCD). In addition to Israel, Decell operates in Europe, South America and Southeast Asia.

“We are very excited to join forces with AirSage and bring a united, innovative offering to a range of market segments," says Jonathan Silverberg, CEO of Decell Technologies. “AirSage's success in the U.S. constitutes a strong base for our joined worldwide operation. The companies share a vision to provide profound location and movement insights to decision makers, leading to better and safer roads, new models to reduce pollution and optimization of commercial location-related operations.”

The AirSage acquisition of Decell not only brings together complementary technologies and diverse business acumen, it delivers a powerful source of big data and comprehensive consumer travel and population movement insights. While the pool of information is massive, it is also flexible and affordable and will deliver a new generation of improvements to a wide variety of industries, including transportation and traffic, urban design, capital development and more.

AirSage was represented in this transaction by Adv. Beverley Zabow of Danhirsh & Co. The sellers were represented by Adv. Zeev May of May & Co.

About AirSage
AirSage®—a pioneer in population analytics—is the largest provider of consumer locations and population movement intelligence in the world. Each day, AirSage uses patented technology to capture and analyze more than 15 billion anonymous, real-time, cellular-signal data points to identify travel patterns and transportation trends. Partnerships with the nation’s largest wireless carriers give AirSage exclusive access to data from more than 100 million mobile devices. Analyzed and aggregated, AirSage data provides actionable insights into where and when people travel and is transforming the transportation industry, commercial enterprises and a diverse range of industries. http://www.airsage.com

About Decell
Decell Inc. is a privately owned company registered in Delaware, USA. With a fully owned Israeli subsidiary, Decell Technologies Ltd., Decell leverages its unique technology to provide reliable and qualitative information on traffic status. Decell's advanced swift-i traffic® service offers the navigation, transportation, mobile, and media markets real time and historical accurate traffic information. Our unique patented technology and advanced architecture means that swift-i traffic provides state of the art tools for improving the efficiency of a road network at every level. For more information, visit http://www.decell.com

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Andrea Moe, VP Product Management and Marketing
AirSage
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