Barcelona, Spain (PRWEB) March 25, 2015
Eva de Lera, an idea-person passionate about emotion-centered design ideas, launches Art-a-Ride, the first international design contest aimed at generating Design Collections that make wheelchairs nicer-looking for their users. The contest is a call for creative people, designers and makers, to submit ideas that can help transform the way wheelchairs look, and feel. Art-a-Ride would like to generate special design collections for wheelchair users of all ages (the clothing, decor, frame and tire colors, accessories - all things beautiful and thoughtfully designed so the chair integrates into the person's lifestyle, home, room, activities and more).
“Just imagine your 8 y.o. daughter, son or neighbor having to suddenly use a wheelchair, what type of chair would you like her to have in her beautifully decorated room, taking to school, to a party or later on at her wedding?” says Eva de Lera, founder or Art-a-Ride, “Most likely you’ll wish that someone had already transformed chair-styling”.
Members of the 1st Art-a-Ride International Design Contest are Sunand Bhattacharya (Autodesk), Christina Engelbart (Doug Engelbart Institute), Lev Gonick (OneCommunity), Rico Martin (RichImage), Valery Rizzo (Valery Rizzo Photography), Jutta Treviranus (IDRC/OCAD), Joan Vinyets (DonandMerit) and its founder, Eva de Lera.
Eva de Lera is funding the contest herself, as she wishes to plant the seed in creative people’s minds, to involve the design and maker communities of the world, the bike-shops (so these can color the frames of the chairs every 3 or 6 months), and many others, to jointly, and creatively, contribute to this transformation. Designs will serve as an inspiration to users, their families and communities, to easily and cost-effectively, adapt chairs to users’ daily style preferences. All submitted designs will be displayed on the website after June 1st, and everyone will be able to vote by “liking” their favorite designs. A Jury will select 3 winners from the 20 most voted.
Art-a-Ride wants to tap into the community of creative people, designers and makers interested in styling-up wheelchairs and making them nicer-looking. The founder, Eva de Lera, is an innovation and EX (emotional experience) advisor, and through her firm, Lilacom, she sponsors “dream” initiatives such as Art-a-Ride, so these can see the light and hopefully contribute to a “happier world”.