Vitamin Boat Expands Availyn & Movexa Sales Internationally

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Vitamin Boat expands delivery to new international markets and says other retailers should follow.

Vitamin Boat
"Vitamin Boat expands delivery to new international markets and says other retailers should follow."

Since 2011, Vitamin Boat has offered its natural supplements and foods exclusively to the U.S. Although Vitamin Boat has experienced tremendous growth right here in the U.S., Chief Financial Officer Melanie Buchanan predicts international sales will eventually make up over 50% of total revenue.

Still in the early stages of the expansion (February 2015), Melanie states that it is “critical that companies understand exactly what they’re getting into when it comes to online international trade. And we feel we do. We’ve spent countless hours consulting with other companies that have succeeded overseas -- as well as those who have failed -- and our team feels it understands why certain things work and why some don’t work. Thankfully, we have come at a time where there’s enormous room to build on others before us who have expanded their services. As this model continues to succeed, it’s only a matter of time until this becomes the norm.

"We’re starting with our two top-selling brands first (Movexa and Availyn), and then we’ll debut others shortly thereafter. This will help us immediately see what the different needs are and prepare a strategy to ensure that our new customers are getting exactly what they need. By 2016, we expect to have international campaigns for all of our brands."

Vitamin Boat GM Chris Cousino says, “Recent overseas success online is heavily thanks to other marketplaces like Ebay and Amazon. They enforce secure shipping policies that have enabled us to ship abroad confidently. They also provide a large community of qualified buyers. In the past, shipping overseas was full of unexpected regulations and buying patterns. Not having to worry about this part of trade anymore gives us the time to see who our customers are and provide an easy-to-use website catered to the individual -- no matter which part of the world they live in. And each new area represents a fresh approach to show people what Vitamin Boat is all about.”

Vitamin Boat is currently exploring an additional fulfillment center in Ireland. This center would be used to distribute some of their top-selling brands throughout Europe.

"Vitamin Boat is committed to manufacturing only in the U.S.,” Cousino states. “This is one of our rules at Vitamin Boat. Having a fulfillment center in Ireland simply provides our customers with faster shipping.”

Vitamin Boat offers a selection of name-brand supplements and natural foods. Most commonly known for Movexa and Availyn, Vitamin Boat also carries over 500 natural products.

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Christopher Frank
Vitamin Boat
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since: 09/2011
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