Retailers can’t afford to operate from within channel silos, and must transform their organization, business processes and technology to align with their customers.
Boston, MA (PRWEB) March 25, 2015
According to a new special report by Boston Retail Partners (BRP), in the next 3 years, 250 percent more retailers are transitioning to a single order management solution (OMS) to support a unified commerce experience across all channels. The BRP SPECIAL REPORT: Order Management is the New POS, explains how many retailers are planning to adopt a single order management system and the numerous benefits it presents to improve operations and enhance the customer experience.
Retailers are shifting their focus from channel integration to a holistic customer experience. This “unified commerce” initiative is the evolution of both multi-channel and omni-channel retailing to provide a seamless shopping experience whether in the store, on the Web or anywhere customers choose to shop on their mobile devices.
Integral to unified commerce is a unified commerce platform – a single centralized commerce platform for all channels – combining traditional point of sale, mobile, Web, clienteling, order management and fulfillment into a consolidated, “real-time” platform.
“Retailers can’t afford to operate from within channel silos, and must transform their organization, business processes and technology to align with their customers,” said Ken Morris, principal, Boston Retail Partners. “With significant advancements in order management systems from several vendors, we see a convergence of OMS with traditional POS. This convergence makes total sense, as a POS transaction is essentially just an order processed in real-time.”
BRP surveyed the top North American retailers to better understand how and why 250 percent more retailers are evolving to a single order management system to support all channels in the next 3 years. This special report digs deeper into findings from the BRP 2015 POS/Customer Engagement Benchmarking Survey to explore how the current state of order management systems, with expanded capabilities, is presenting new opportunities for retailers to simplify operations and deliver a seamless customer experience for consumers wherever and whenever they want to shop.
The BRP Special Report: Order Management is the New POS gold sponsors include Epicor, Fujitsu America, Inc. and Hughes.
To download the complete BRP Special Report: Order Management is the New POS, visit:
Ken Morris will guide a workshop session at RetailTechCon on March 26, 2015 in Orlando, FL: Solving Omni-channel Challenges - The Convergence of POS and Order Management Systems.
Perry Kramer, Vice President, will also lead a super session at the IRUG Annual Conference on April 13, 2015: The Convergence of POS and Order Management Systems - Solving Omni-channel Challenges.
About Boston Retail Partners
Boston Retail Partners (BRP) is an innovative and independent retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants' deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm's unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP’s consulting services include:
Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)
Mobile POS | Payment Security | eCommerce | Store Systems and Operations | CRM
Unified Commerce | Customer Experience & Engagement | Order Management
Merchandise Management | Supply Chain | Information Technology | Private Equity
For more information on BRP, visit http://www.bostonretailpartners.com.