Allura’s ColorMax® Clad Coating with PPG Paint Technology Makes Install Easier

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Allura’s Pre-Finished Factory Applied ColorMax® system is now infused with PPG Paints’ Coating Technology, offering a better alternative for paint and primer all in one.

Allura Fiber Cement Siding

Home featuring Allura Fiber Cement with Redwood Semi-Transparent Finish

Allura's ready to install ColorMax® finishing system offers the broadest spectrum of pre-finished design possibilities.

Allura’s premier fiber cement collection has officially partnered with PPG Paints offering an improved ColorMax exterior siding finish that's easy and fast to install. Allura delivers a better alternative with a superior finish and the broadest selection of solid and semi-transparent colors.

As a global supplier of premium coatings, PPG Paints has 300 years of combined experience offering the ultimate protection on exterior siding. Taking an expert approach to surface design, PPG has been the industry leader in factory applied finishes for over three decades. They have provided premier color coating for the automobile industry, NASA and the Oval office. As a partner of PPG, Allura's fiber cement formula is now accentuated by scientific precision that impacts the longevity of the exterior.

"Allura's ready to install ColorMax® finishing system offers the broadest spectrum of pre-finished design possibilities,” said Tony Ellis, Vice President of Sales & Marketing for Plycem’s US Fiber Cement Operations. "Adding a primed/sealed option is ideal for field application.”

Plycem launched Allura Fiber Cement Products last year to become a leading cladding contender in the United States and builders are definitely taking notice. In 2014, Builder and Developer Magazine awarded Allura “Editor’s Pick for Best Exterior” and they were chosen as the Brand Survey Winner for Best Exterior Siding. In addition, PPG has been awarded "Best Product" by Architectural Record magazine, one of the industry’s most widely read trade publications.

Factory applied ColorMax® is available in most markets and is backed by a 15-year warranty. Allura offers a primed and sealed option for painting after installation, giving builders more flexibility with design choices.

Allura Fiber Cement Products offer an extremely durable, weather-resistant exterior that can stand the test of time. For more information about builder incentives and product information, please visit


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Heather J. Taylor
On Target Agency
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