4 Steps To Move From Personalization To Individualization in Customer Service

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The Customer Management Network recently sat with Forrester Senior Analyst, Customer Experience, Joana van den Brink-Quintanilha to discuss “How To Move From Personalization To Individualization”. Not only does Joana discuss the importance of data-driven CX design, but she also identifies four priceless jewels of insight to help you individualise your customer experience and this exclusive sneak peek at what Joana will be presenting at the Executive Customer Contact Exchange has just been released, you can access your complimentary copy of the article here >> http://bit.ly/1N6Jt39 <<

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Individualized experiences is the new battle ground for customer service leaders and alongside the changing customer landscape, it is making the customer service sector both an exciting and challenging area to be involved in.

The Customer Management Network recently sat with Forrester Senior Analyst, Customer Experience, Joana van den Brink-Quintanilha to discuss “How To Move From Personalization To Individualization”. Not only does Joana discuss the importance of data-driven CX design, but she also identifies four priceless jewels of insight to help you individualise your customer experience.

This exclusive sneak peek at what Joana will be presenting at the Executive Customer Contact Exchange has just been released, and you can access your complimentary copy of the article here.

The issues raised by Joanna along with the critical challenges being faced by customer service leaders, will be discussed in greater detail at the Executive Customer Contact Exchange (19 – 20 May 2015; Scotland). The event is an invitation only meeting for 80 Customer Service Leaders and a select number of innovative service and technology providers who will meet, network, discuss and benchmark against some of the biggest customer service players and brands.

Alongside Forrester the list of attendees reads like a who’s who of the customer service world including leading brands such as; Microsoft, Netflix, Citi, Virgin Media, Deutsche Telekom just to name a few.

Navin Mayani, Research Director for the Executive Customer Contact Exchange comments: “Individualizing experience is the new battle ground for customer service leaders and alongside the changing customer landscape it makes customer service both an exciting and challenging area to be involved in. That’s why the Executive Customer Contact Exchange is tailored specifically for our delegates, with only strategic leaders from the world’s most influential brands invited to attend. This has meant an unprecedented response for the May meeting already, and needless to say we’re very excited for what the event has in store”.

For more information or to request your invitation to attend the Executive Customer Contact Exchange (19 – 20 May 2015, Scotland) click here, call +44 (0)207 368 9484 or email exchangeinfo(at)iqpc(dot)com.

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Tania Silva-Jones
IQPC
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