NowItCounts Revamps Website to Reflect Increased Audience: Online destination for Americans 50+ elevates user-experience

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NowItCounts revamps website to reflect increased audience. The online destination for Americans 50+ elevates user-experience.

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With a mission to improve the user experience for an ever growing audience, NowItCounts, the online destination for Americans 50+, introduces a new web design to accommodate its recent 400% increase in traffic. offers, engaging content for adults 50+ to read about their favorite celebrities, learn about must-go travel destinations, discover the best in food and drink, receive expert financial, beauty, health and grooming advice, and devour provocative features.

“This redesign demonstrates our ongoing commitment to improve the quality of service we provide our readers,” said NowItCounts | NiC Magazine’s Editor in Chief, Richard Pérez-Feria. “The new look and interface is a way to provide useful information to the 80 million U.S. consumers, who are a part of this dynamic generation, and helped increase our traffic fourfold.”

One of the reasons for the explosive growth to is its successful content relationships with The Huffington Post and The Motley Fool, as well as an ever-expanding presence on its social media platforms.

In the spirit of celebrating NowItCounts | NiC Magazine’s one-year anniversary, the redesign will enhance the user experience with a modern, clean and easy-to-read website that incorporates the latest technology for mobile and social media. The content on the website has been formatted for any device including desktop, phone or tablet, allowing optimal viewing. The redesign will also include new and enhanced content, such as BuzzFeed-like quizzes and surveys, as well as a “Breaking Now” section to clearly showcase the top news stories.

Pérez-Feria is the former award-winning Editor in Chief of Time Inc.’s People en Español, the country’s largest and most important magazine for the Hispanic community, and POZ, the first national consumer magazine for the HIV impacted individual. At both publications, Pérez-Feria enjoyed unprecedented growth, including year over year rate base increase and received numerous honors.

Among the industry veterans who are part of Pérez-Feria’s editorial team and redesign of are Buck Wargo, Senior Editor/Money + Business Editor; Abby Tegnelia, Entertainment + Travel Editor; Marco Medrano, Beauty + Grooming Editor; Richard Zombeck, Editor at Large; and Warren Baskin, Design Director.

About NowItCounts | NiC Magazine:
NowItCounts | NiC Magazine is the new destination for Americans 50+ covering financial, health, beauty, style, travel, news, entertainment, sports and more. The digital platform and bimonthly magazine is helmed by award-winning Editor in Chief Richard Pérez-Feria and published by Laguna Beach, CA based ePath Media. For the latest must-know information for dynamic adults visit; like us on Facebook, follow us on Twitter and visit our YouTube channel for exclusive videos.

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Jaclyn Todisco
The Rosen Group
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