Chicago-Based Ad Agency Drives Conversation in Auto Industry by Asking “Is Car Culture Dying?”

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To generate dialog on current marketing topics, Chicago-based Plan B recently launched Minsights, an innovative online community formulated to produce “60-second Industry Insights”.

To generate dialog on current marketing topics, Chicago-based Plan B® [the advertising alternative] recently launched Minsights, an innovative online community formulated to produce “60-second Industry Insights”. Seeing a need for an easily-accessed online forum for thought leaders in key marketing sectors to engage one another and share thoughts, opinions and insights, Plan B activated the company’s D-I-Y DNA and chose to create and host that forum themselves. They saw it as the best way to stay ahead of the curve on industry thinking, which would help them continue to provide actionable intelligence to their diverse client base.

Focusing initially on the Automotive Industry, the self-proclaimed “car geeks” at Plan B asked over 4,000 automotive marketing professionals, “Is Car Culture in America Dying?” As prominent journalists and economists have pointed out, there has been a decline in the number of Americans driving their own cars over the last decade. The Minsights question stems from the potential impact that factors like the economy, ride-sharing, and urbanization could have on America’s long-standing love affair with the automobile. Once Minsights receives answers, they are instantly aggregated with those of all respondents into live trend reports that provide the latest thinking in real time.

“We developed Minsights based on our desire to connect leaders and decision-makers in the automotive category together and start the conversation that feeds our hunger for knowledge of the car industry,” said Clay Cooper, founder and Director of Client Services for Plan B. “We are car people too and with this strategy we are able to connect with those that build, market, drive, maintain and also love cars as much as we do.”

Minsights has been designed as a way to connect high-ranking leaders in their respective fields with others whom share the same passion for the industry as they do. By posing stimulating marketing questions every month to those closest to the issue, Plan B hopes to create an environment rich in knowledge and information that is beneficial to all parties. In the coming months Plan B plans to expand Minsights into other industries.

Ideas like Minsights come naturally for Plan B, known by clients around the world for innovative thinking. Like 4D, Plan B’s marketing management system that delivers synchronized, real-time management of traditional, digital and social media. With extensive experience in the automotive industry, Plan B has crafted everything from single projects to complete CRM programs for automotive, and automotive-related brands like Jaguar, McLaren and Volvo, Jerr-Dan Tow Trucks, Cassidy Tire, Turtle Wax and others.

About Plan B® [The Agency Alternative]
Chicago-based creative advertising firm Plan B [the agency alternative] is a full-service, on-demand marketing partner—offering forward-thinking marketing managers, a fully transparent, collaborative partnership that blurs the line between corporate brand managers and their own specialized post-digital-age marketing experts, driving efficiency and shortening time to market. Plan B designs, develops and delivers innovative, strategic campaigns across all media platforms with a unique 4D approach that effectively integrates traditional, digital, mobile, and social media marketing solutions in real time. Learn more at

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Julianne Kennelly
Fishman PR
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